Gavin Tye Host

Gavin Tye

Sales and Marketing and Co-Founder of SixSides

Appears in 25 Episodes

#26

26: Live from Copenhagen

In this episode, we hit a huge milestone as SixSides goes live at Laravel Live Denmark. Mitch ships the Android app just in time, supports the event from Sydney into the early hours, and the team watches real time adoption, photos, and questions roll in. We also workshop our 30 second pitch, set an ambitious $300k revenue goal for next year, and talk about what’s next, including dashboards and post‑event deliverables.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Live launch at Laravel Live Denmark and how the rollout wentThe App Store saga: expedited iOS approval vs the slow Google reviewShipping fixes with Expo over-the-air updatesHandling an iOS 26 beta crash and the attendee workaroundsReal time numbers: logins, photos, questions, and connectionsInfra notes: AWS RDS, regions, performance, Cloudflare Workflows retriesContent moderation using OpenAI and why retries matterOur 30 second pitch attempts and tying it back to missionSetting a $300k revenue goal for 2026 and what it impliesLead gen experiments and why outreach alone won’t cut itNew office vibes and adding Melanie and Roman to SlackWhat’s next: post‑event wrap videos, reports, leaderboards, and the organiser dashboardChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidesco
#25

25: These are our company values

In this episode, we finally lock in our company values, vision and mission — and talk through how they’ll shape the way we build SixSides moving forward. We also check in on lead gen, accounting drama (featuring Roman and Mel), and the final countdown to Laravel Live Denmark. Plus, Mitch finally finishes the app and gets some much-needed breathing room.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:How we’ve defined the SixSides vision, mission and valuesWhy it matters for a remote, growing teamThe messy effect and how we manage burnoutLead generation experiments and learnings from the last weekWhy Gavin's outreach didn’t quite land (and what he’s changing)The ongoing accounting saga (featuring co-founder confusion)Android vs iOS approval times (spoiler: Apple wins)How Mitch edited an app update faster than Google reviewed itThe new system for writing blog articles from our podcastFeedback loops from Denmark and Michael DyryndaGavin’s daily YouTube videos and what he’s learningTools to track who’s visiting our websiteWhat’s next for the SixSides content strategyChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidesco
#24

24: How much should we pay ourselves (and when)?

In this episode, Mitch and Gavin pull apart money, momentum, and mild panic: how we’re splitting revenue (hello, 40/40/20), why the iOS app is live but Android is still pending, early feedback from Laravel Live Denmark (thanks, Rasmus!), plus a candid chat about our fears — from deep water to wasting time — and how we’re evolving SixSides from “event app” to “community engine.”Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:The 40/40/20 split: founders’ wages, expenses, and tax (inspired by Profit First)Why we’re paying ourselves now (with caps) and how that shapes hiringXero vs extra bank accounts for visual budgetingEvolving beyond “an event app” toward ongoing community value and MRROur not-yet-shareable competitive advantage (moat-building in progress)iOS app approved; Android still in review (and why OTA updates are magic)Early feedback from Laravel Live Denmark and a sneaky newline login bugExpo 101: what triggers app store review vs over-the-air updatesDoing unscalable setup now (YAMLs, imports) until the dashboard is readyFounder fears: wasting time, letting people down, and healthy conflictConsultative strategy: auditing conferences to open doorsGavin’s daily YouTube updates and a smarter, deeper lead gen approachChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comBuild Your Saas: saas.transistor.fmMobile apps don't suck anymore: youtube.comProfit First by Mike Michalowicz: mikemichalowicz.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidesco
#23

23: We’re bootstrapped and feeling every dollar

In this episode, Mitchell and Gavin celebrate a huge milestone—submitting the SixSides app for review ahead of Laravel Live Denmark—while also unpacking the real costs of getting there (including a spicy $6K invoice). From Strepsils at 9am to strategic conversations about offshore hiring, they reflect on the emotional and financial rollercoaster of bootstrapping a SaaS.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Submitting the app for review ahead of Laravel Live DenmarkThe emotional toll of shipping under deadline pressureSubmitting a grant and scoring 9/10 from ChatGPTFounder burnout and feeling the weight of bootstrappingBig invoices and the cost of external development helpDeciding when to take money from your business (if ever)The ethics and practicality of using offshore workersHow Gavin is using DealBuddi to prep for business developmentStarting the shift toward recurring revenue and pricing modelsThe need to formalise SixSides’ vision, mission and valuesChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comBuild Your Saas: saas.transistor.fmConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#22

22: This is our $97K pitch (and it better work)

In this episode, Mitchell returns from Bali with sunburn, margarita memories, and a deadline staring him down — the Denmark app launch. Gavin, meanwhile, has been neck-deep in grant writing, trying to win $97,000 to accelerate SixSides… even if it means giving himself four times Mitch’s salary (which comes up, hilariously, on the show).They also dive into building in public, Gavin’s evolving LinkedIn strategy juggling two businesses (SixSides and DealBuddi), and how they’re prepping for their first paying customer on the new infrastructure.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Mitchell’s Bali trip and near-meltdown on a volcano hikeGavin’s $97k grant strategy (and how he’s pitching it)Shared friends, margaritas, and the Laracon hatWhy Gavin listed himself at 4x salary (and Mitch let it slide)Grant writing tips from Gavin’s Today Show glory daysThe power of thinking like the grant reviewerGavin’s plans to build in public across two businessesMitch’s mobile app progress for Laravel Live DenmarkLessons from “Build Your SaaS” and why they still resonateMitch’s plan to enlist testers and speed through app reviewGavin’s long-term vision for student internships and community impactChris from Atlas joining the dev sprint to hit deadlineMitch’s vow: the app will be done by FridayChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comBuild Your Saas: saas.transistor.fmMostly Technical: mostlytechnical.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#21

21: When should founders quit their day jobs? (with Roman Galikov of Recit Advisory)

In this episode, Gavin chats with Roman Galikov — co-founder of Recit Advisory and a long-time mate from their RedEye days — about the financial realities and blind spots that can make or break a startup. From Roman’s wild upbringing in a Cold War-era Russian missile town to co-founding an accounting firm helping Aussie tech founders scale sustainably, this episode is packed with insights (and a few table tennis flashbacks).Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Roman’s incredible journey from Russia to the Australian startup sceneThe financial mistakes startups make early — and why they’re hard to recover fromWhy founders underestimate cash flow (and how to fix it)Equity, cap tables and avoiding messy investor situationsHow to structure your startup’s P&L like a proper SaaS businessWhen to make your first hire and the cost of getting it wrongWhy most founders shouldn't outsource sales too earlyThe 80/20 rule for SaaS gross marginsR&D capitalisation and tax incentives explained simplyRoman’s take on bootstrapping vs raising capitalThe story of Gavin ripping his pants at a trade show (it’s worth it)Chapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comRecit: recit.appConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeRoman on LinkedIn: romangalikovSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#20

20: Mitch vs Apple (and will we get $100K in funding?)

In this episode, Mitch is not in Bali (yet), Gavin almost gets Roman cancelled, and the guys dive deep into their TestFlight adventures, app store approvals, and why the new comments UI looks suspiciously like Instagram.They also talk through Gavin’s sales strategy for SixSides, the launch of DealBuddi, and how they’re building a community-led approach to founder support in Brisbane. Oh, and there’s an update on their government grant application – plus a story about a fake software award Gavin once pulled off that you don’t want to miss.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why Mitch is still in town and not sipping coconuts in BaliGavin’s recording with RomanTips on structuring your finances from a trusted friendDid we hit our TestFlight deadline?Mitch’s battle with Apple’s review processNew comments UI inspired by InstagramSubmitting the app to the store (and why we're not telling anyone)The “as is” and “to be” model for sales strategyGavin’s launch of DealBuddi and onboarding 9 startupsWhy cold outreach is dying – and community is the answerBuilding a founder community in Brisbane using SixSidesGrant progression and the feedback we receivedGavin’s fake software award storyStress check-ins and how they’re managing the mental loadPlans for the next two weeks while Mitch is awayChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comSales Whitepaper: salesmarketfit.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#19

19: Burnout and reducing stress, while building to committed customer deadlines

In this episode, Mitch reveals the mounting pressure of delivering the new SixSides app as the team approaches a self-imposed TestFlight deadline. Gavin brings a new sales strategy to life, and the guys explore the delicate balance between progress and burnout.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Gavin’s success with a new, consultative sales approachMitch’s looming deadline for the new SixSides app and his battle with burnoutBehind the scenes of building infrastructure across regions (Sydney and Frankfurt)Adding a tiny emoji feature, and why it sparked a debateChris's dashboard work and how it's shaping upExploring Slack Connect and customer communication strategiesWhy the blog system needed an overhaul and what we’re using nowLean Startup lessons and planning for sustainabilityThe challenge of stress in a fast-paced bootstrapped startupMutual TLS, Cloudflare Workers, and other nerdy but vital thingsChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comMio: m.ioConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#18

18: OpenAI and Cursor use WorkOS, should we? Plus, why we are evolving our B2B sales strategy.

In this episode, Mitchell and Gavin reflect on a huge milestone: SixSides has hit the six-month mark - and things are finally starting to move. They dive into a brilliant new sales call that reshaped their positioning, reveal how WorkOS helped them ship auth in record time, and unpack what it means to bootstrap while juggling other businesses.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why they're really recording this podcast (and who it's for)The power of podcast SEO and keyword-rich episode titlesGavin’s “amazing” sales call and how it reframed SixSides' positioningSelling a platform that doesn’t exist (yet) with empathy and visionHow WorkOS helped them ship authentication in 24 hoursLaravel, JWT tokens and Mitchell’s developer brain dumpGlobal database deployment with AWS (Sydney + Frankfurt)Introducing Slack Connect for real-time customer supportDoubling user growth and the importance of cadenceWhy they’re still bootstrapping (and not taking investment… yet)The psychology of founder alignment over 6 and 12 monthsGetting help without blowing the budget (hello, Chris from Atlas)Chapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coWorkOS: workos.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#17

17: Why meeting face-to-face is critical for remote founders

In this episode, Mitchell and Gavin finally meet up in person after four years of online collaboration, and their strategy session delivers a massive product breakthrough for SixSides. They share how a simple conversation unlocked a critical insight about user onboarding and future product direction. Plus, Gavin shares his experience at the CEO Sleepout, Mitchell locks in a wedding venue, and they reflect on long-term SaaS planning.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Meeting in person for the first time after four years of remote workA major product breakthrough: shifting from event attendees to full usersHow in-person deep work unlocked product clarityGolf, beers and surprisingly deep strategy conversationsGavin’s experience at the CEO SleepoutThe importance of community tracking and security in eventsMitchell’s wedding venue hunt and planning adviceWhy Expo was chosen for the SixSides mobile appA simple non-technical explanation of mobile app tech stacksTesting the podcast’s SEO-driven titles and early resultsSetting medium and long-term SaaS planning goalsGavin's upcoming DealBuddy integration with SixSidesChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMatt Langtree and Entry Place: entry.placeMitchell’s Laracon AU talk: Mobile apps don't suck anymoreConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#15

15: Juggling three businesses and a wedding (while bootstrapping a SaaS)

In this episode, Mitchell and Gavin catch up before Gavin jets off to Fiji for a family holiday, and reflect on how juggling multiple businesses is helping them bootstrap SixSides. From battling sunburn at the beach to shipping major infrastructure changes, it's a wild and very real look into the life of early-stage SaaS founders.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Gavin's upcoming Fiji trip and the challenges of parenting while bootstrappingA shoutout to Entry Place and the Laravel dev communityThe pressure and joy of getting great customer feedbackBig news: SixSides lands its first international event in DenmarkWhat we’ve learned from juggling multiple businessesHow we’re planning to share resources across startupsBuilding infrastructure that can scale globally (on a budget)Mitchell’s excitement about real-time syncing and Cloudflare’s roleWhy we’re not selling yet—and what our early customers are teaching usGavin’s new AI sales tool, DealBuddi, and managing multiple product launchesWhy moving fast isn’t always the best movePlanning weddings, CEO Sleepout updates, and the heat in WoolgoolgaChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auMatt Langtree and Entry Place: entry.placeDealBuddi waitlist: dealbuddi.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#14

14: How we are using Cloudflare and AWS to build a freemium solution without blowing the budget

In this episode, Mitchell takes us deep into the development of SixSides’ new real-time theme designer—built with Next.js, Cloudflare, and a dash of Cursor magic. Meanwhile, Gavin begins his “CTO in training” journey by installing GitHub for the first time (with only mild resistance). We also get into the behind-the-scenes planning for Mitchell’s wedding (yes, it’s a side project), a live wrap video for Start Club Brisbane, and the exciting future of SixSides scaling globally through durable objects.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:How Mitchell used AI to build a collaborative theme designerSwitching from Laravel to Next.js for the marketing siteWhy Cloudflare Durable Objects are a game-changer for global scalabilityLessons from launching a blog and improving content workflowsGavin’s first encounter with GitHub (and VS Code!)The story behind Mitchell’s upcoming wedding venueWhy Start Club Brisbane is eager to use SixSidesOur new merch idea for our partnersPlanning for freemium and infrastructure scalingGavin’s busy week juggling client work, DealBuddi, and SixSidesChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on GitHub: gavtye76SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#13

13: Starting a SaaS? Start a podcast.

In this episode, Mitchell and Gavin go full meta – reflecting on why they’re podcasting, who they’re doing it for, and how this little weekly ritual might become a key pillar in the SixSides journey. Along the way, there’s SixSides merch, a powerful personal story about homelessness, and a marketing website rebuild that may or may not have caused Gavin’s eyes to glaze over.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Launching SixSides merch (and dreams of embroidery)Why this podcast is more than just content – it’s a recordGavin’s personal story of homelessness and the CEO SleepoutOur approach to SEO and technical updates to the marketing siteA discussion on audience – real, imagined, and future-facingThe idea behind the upcoming newsletter “Watch Our Six”Apollo setup dramas (and Gavin’s rookie save button mistake)How we’re prepping for sales growth and community buildingApplying for $100k in grant funding and what we’ve learnedChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auCaffeinated Dev on Bluesky: caffeinated.systemsConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#12

12: Low Rider, Donny?

In this episode, Mitchell and Gavin reflect on 12 weeks of podcasting, the power of Low Rider to set the mood, and why Gavin’s red jumper might be cursed. They dive into lessons from listener feedback, debates around SEO-style episode titles, and a light-hearted competition over who’s got the better LinkedIn banner.6 weeks of SEO-based titles will start next week!Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:The “Low Rider” ritual that gets us hyped for meetingsWhy podcast titles matter (or don’t) and the SEO vs. vibes debateGavin’s red jumper saga (RIP old one)Listener shout-outs (especially if you’re walking the dog)The Apollo lead gen mystery and debugging outreach toolsMitch’s first Terraform experience — and why he scrapped itValidation from their second client and the SixSides app directionLimited edition merch ideas and building a brand with heartA friendly LinkedIn banner competition (spoiler: Mitch won)The case for guesting on other podcasts (and when to do it)Reflecting on 12 weeks of building SixSidesChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coPodcast Marketing Trends Explained: podcastmarketingacademy.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#11

11: We’re not paying $40K for a domain

In this episode, Mitch and Gavin celebrate the launch of the new SixSides marketing site, reflect on their growing list of reviews, and dive into the weird world of AI agents. They also discuss their latest challenges with domain negotiations, cold outreach woes, and how they’re staying lean with software and services.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Our first live listener joining the streamA bunch of new podcast reviews (thanks Mel, Roman, Justin & more!)Launching the updated SixSides marketing websiteWhy we said “no thanks” to the .comGavin’s early results with Apollo and cold email outreachThe potential of AI agents in content creationHow we’re keeping our SaaS stack lean and low-costConversations with our WA client and feedback on the unified app experienceEarly sponsorship shoutout to Laracon AU 2025Mitch getting back into mobile app developmentBehind-the-scenes fun with SixSides merch and toddler cameosChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coLaracon AU: laracon.auNorth Meets South Web Podcast: northmeetssouth.audioVideo Tap: videotap.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#10

10: The reviews are in

In this episode, Mitchell and Gavin hit the 10-week milestone and dive into what’s working, what’s changing, and what’s coming up for SixSides. From reading their first podcast reviews to debating LinkedIn banner designs, it's a candid look into the real work behind building a B2B SaaS. They chat about Gavin’s cold outreach efforts using Apollo, the challenges of multi-brand personal profiles, and how Mitchell speed-built a new marketing site using Relume and Cursor. There’s also some classic banter about working styles, parenting schedules, and how early is too early to start your workday.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Celebrating 10 episodes and reading listener reviewsCold outreach using Apollo and planning Gavin’s lead gen strategyWhat even is Apollo, and is it a bit shady?The pros and cons of cold email vs LinkedIn messagingUsing Relume + Cursor to build a marketing site in 20 minutesThe ongoing challenge of balancing multiple businesses on LinkedInThe future SixSides app and positive feedback from Laracon AU’s organiserHow remote founders can improve async communicationGavin’s 4am starts and how kids shape your calendarThe hunt for our .com domain and negotiating with GoDaddyUpcoming meetup plans and how to make them productiveChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coRelume: relume.ioPoll with both LinkedIn banners: linkedin.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#9

9: The $4,700 refund

In this episode, Mitchell and Gavin talk about the chaos of trying to launch a YouTube live episode, the ongoing saga of securing their SixSides.com domain, and how Cursor is radically speeding up their app development. Mitchell shares insights on when AI tools shine and when they get in the way, while Gavin opens up about new lead gen plans and early sales lessons. Plus, a hilarious story about dancing in a puppet suit at a music festival.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why our YouTube live idea fell apartUpdates (and frustrations) around getting our domain nameThe power and pitfalls of using Cursor for codingHow we're preparing SixSides for real customersGavin’s early lead gen efforts and refining our ideal customerThe importance of finding the right target marketHow co-founder dynamics affect creativity and momentumReflecting on early wins, setbacks, and lessons learnedFuture ideas around AI-powered event insightsBuilding SixSides while still running our main businessesChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coRelume: relume.ioConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
#8

8: Paid In Full

In this episode, we dive head-first into the rebuild of the SixSides mobile app – and the reason why we’re shifting from one-off event apps to a centralised, community-focused experience. Mitch finally caves and uses AI to help with coding (thanks to a little nudge from Heroly), and Gavin shares a big sales milestone: our first paid client.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why we're moving from one-off event apps to a centralised SixSides platformMitch’s first real use of AI to write code (and how Cursor helped)How we’re thinking about user onboarding and long-term engagementGavin’s custom GPT to generate marketing copy for clientsThe strategic reason we're deliberately holding back salesHow we’re shaping our target market and refining our missionWhy trust, consistency, and timing matter more than everThe excitement (and nerves) of our $5,000 .com domain purchaseEarly wins, upcoming goals, and our plan to scale to 10+ eventsPlanning our first live podcast episode and a future in-person meetupChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
#7

7: The $5,000 letter

In this episode, Gavin gets emotional over SixSides’ first two verbal client yeses (yep, there were actual tears), while Mitch celebrates a major milestone - securing the sixsides.com domain. We dive into the momentum that's building, the technical and emotional rollercoaster of early traction, and the fast-tracked setup of all the boring-but-important SaaS admin stuff like Stripe, Xero, and legal terms.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Our first two verbal client wins (and the unexpected emotions)Why we bought sixsides.com (and how much we paid)The case for consolidating into one mobile appStripe onboarding inspirationTrading time to fast-track accounting setupWhy timing is everything with conference salesSetting up HubSpot, Xero, and Stripe to scaleMitch's struggles with balancing priorities (and how he's working through it)Gavin's five-eight method and upcoming positioning workConference heartbreak and how to handle itChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
#6

6: We’re small. Should we act big?

In this episode, Mitchell and Gavin dive deep into the messy but rewarding middle of building SixSides - from early product feedback and design challenges to how they’re preparing for big sales meetings next week.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why the app felt “one-dimensional” – and how we're fixing itWhat makes a great product meetingThe role of AI in speeding up design and ideationUsing themes and branding to create emotional buy-in from clientsBuilding holy shit moments into the sales processRisks of having a single point of contact in salesHow to track ROI from events beyond the event itselfEarly onboarding challenges (and opportunities for SOPs)Zapier integrations and future automationBeing small vs. acting big: where transparency winsThe case for putting themselves on the SixSides websiteTheir first YouTube upload flop (and what we're doing about it)Chapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
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