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#5

Building a better events platform, one API at a time

In this episode, Mitchell and Gavin are finally feeling the momentum. They’ve launched their first new feature in months - meeting bookings - and walk through the design and development process behind it. Gavin reflects on the mission-led sales conversations that are actually fun for a change, while Mitchell gets real nerdy about Laravel, APIs, and how design doesn’t always need to start in Figma.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Launching our first feature in months: meeting bookingsGavin’s best-ever sales call and why the mission is resonatingWhy starting with “why” is still a winning move in salesBuilding a product that can scale without needing to rewrite laterWhat Laravel is and why Mitchell swears by itHow we keep design lean and fast (without wireframes)APIs, backend vs frontend, and how the parts fit togetherFounders learning from each other’s work to stay alignedThe value of reporting and ROI in the events spaceGetting honest in startup partnershipsJuggling multiple businesses and staying motivatedPlanning for the next feature: in-app chatSetting up the company, bank accounts, and getting legitGavin’s commitment to (finally) learn how to spell LaravelChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coBuilt with Laravel: builtwithlaravel.comDribbble: dribbble.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
#4

Why building a great product isn't enough (with Heroly Chour of Busable)

In this episode, we sit down with Heroly Chour, founder of Busable – a SaaS company helping regional bus operators digitise and modernise. From quitting his government job to becoming a full-time dad and accidental founder, Roly shares the deeply personal story behind Bussable’s beginnings.We dive into everything from AI-assisted development and customer advocacy to the harsh realities of product-led growth that doesn’t quite lead to sales. Roly gets real about his mistakes, lessons from his refugee upbringing, and why his approach to business is all about magic moments and building real relationships.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:How Busable started from a side project while on parental leaveWhy Roly believes sabbaticals are key to creative energyThe lessons of product-led growth (and when it fails)Sales Market Fit and working with Gavin to unlock momentumUsing AI to build faster and smarter with a small teamThe value of customer advocacy and emotional buy-inHow to identify strategic customers and turn them into alliesBalancing rapid development with disciplined focusBootstrapping with a mission rooted in lived experienceWhy great co-founders change everythingChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coBusable: busable.appConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeHeroly on LinkedIn: herolychour
#3

We just set a huge goal for 2032

In this episode, we dive into the challenge of building SixSides while balancing our other businesses. We also break down why we're creating a customer advisory council and how it will shape our product decisions.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.co.If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Our struggle to get a solid podcast intro recordedWhy Mitch spent three hours perfecting an overview docHow we hired a designer on Upwork to create our first sales docThe pros and cons of different SaaS sales strategiesSetting up a customer advocacy group (and why it matters)Mitch’s approach to balancing SixSides with Atlas SoftwareHow a cyclone disrupted Gav’s week (but led to a tech upgrade)Our unexpected 2032 Olympics goalThe importance of tracking business conversations in a CRMChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
#2

How we’re actually finding our first customers (Gavin's in a cyclone)

In this episode, Mitchell and Gavin continue their journey in building a B2B SaaS company. They discuss the challenges of launching a startup, handling redundancy issues, and finding their first customers. Gavin also shares a personal story about a tech mishap that made him rethink business continuity.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Reflecting on episode one and the challenge of early feedbackGavin’s cyclone experience and running a business in extreme weatherA laptop disaster sparks a discussion on redundancy and backupsThe challenge of long sales cycles in the event industryCompeting with big event tech and finding our unique nicheThe idea of a customer advocacy group for real product feedbackWhat’s next: marketing site updates, sales outreach, and product planningChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMac Mini M4: apple.comBackblaze for cloud backups: backblaze.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
#1

What happens when a developer and a sales expert join forces?

Welcome to the very first episode of Our B2B SaaS Journey!In this episode, Mitchell Davis and Gavin Tye introduce themselves and share how they found each other, why they teamed up as co-founders, and what led to the creation of SixSides. From a conference app experiment to a full-fledged business, we discuss the early days, our complementary skills, and the challenges of sales vs. product development.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why we started this podcast and what to expectHow Mitchell’s Laracon talk led to a business ideaGavin’s first impression: "Do we really need another event app?"The challenge of sales for developersWhy choosing the right co-founder is criticalThe evolution of SixSides from a side project to a startupWhat’s next for the business and this podcastChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coMitchell’s Laracon AU talk: Mobile apps don't suck anymoreConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintye
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