50: Live from Melbourne
#50

50: Live from Melbourne

In this episode, Mitchell and Gavin record in person from a Melbourne hotel room ahead of AIM, share what it cost to exhibit and what they’re actually trying to achieve, and unpack big momentum updates across Project Rendezvous, CCF, and a major push to get SixSides dashboards ready for live demos.

Links

Chapters
  • (00:00) - Audio note - recording in person with two mics
  • (00:28) - Live from Melbourne - exercise trip meets lead gen trip
  • (02:53) - Morning person vs night person (and the need for naps)
  • (05:39) - Project Rendezvous update - multi-year potential and pricing pressure
  • (08:29) - What AIM is and why we’re exhibiting
  • (09:23) - Booth setup - reusable banner, shipping pain, and vendor shoutout
  • (12:19) - Booth envy - avoiding the event tech aisle and why positioning matters
  • (15:08) - Conference strategy - lead rating, rapport, and follow-up commitments
  • (17:12) - Pricing direction - per-event pilots to SaaS, dashboards as the key
  • (26:57) - Shoutout to Clay Smith on Bluesky
  • (28:44) - CCF President’s Lunch recap - JT on stage and Tag, You're It via event photos
  • (31:51) - Dashboards build sprint - consolidating repos and shipping fast with AI
  • (35:42) - Using AI for white papers - foundations first, then polish
  • (38:13) - Weight loss update - 5kg down, walking focus, no booze habits
  • (46:00) - Lessons learned coming next week - pitching, exhibiting, and confidence building

In this episode, we cover:
  • Recording in person from Melbourne and the joys of mismatched mics
  • Exercising like maniacs and discovering who’s a morning person vs a night person
  • What AIM is, why we’re exhibiting, and how much it cost
  • Booth setup decisions, reusable banners, and avoiding the intimidating event tech aisle
  • Conference lead strategy - cold/warm/hot leads and getting commitment to follow up
  • Project Rendezvous update - pricing pressure, US decision makers, and multi-year deal potential
  • Shifting from per-event pricing to SaaS pricing, and why dashboards are the unlock
  • The CCF President’s Lunch recap, JT on stage, and a new angle for Tag, You're It using event photos
  • How we’re both using AI - white papers for sales, dashboards for product iteration
  • Mitch’s weight loss journey update

Got questions or topics you want us to cover? Email us at [email protected]

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