Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
All Episodes

Latest Episodes

All Episodes
#51

51: We shipped our dashboard between bike rides

In this episode, Mitchell and Gavin debrief their first big AIME conference trip - from Mitch’s truly unhinged packing list to what they learned meeting organisers face-to-face, how they plan to follow up leads, and why the new SixSides dashboard and AI workflows suddenly became the star of the booth.ChaptersIn this episode, we cover:Mitch’s chaotic travel kit - steamer, mini fan, full desktop PC, and podcast gearAIME conference debrief - nerves, first conversations, and surprising momentsWhat worked at the booth - demoing dashboards, theming, and speed of executionHow Mitch and Gavin approach conversations differently - features vs outcomesLead follow-up plan - LinkedIn connects, email sequencing, and timingDice update - why physical gimmicks might matter more than bannersLessons learned - flights, schedules, attire, and staying until the endThe SixSides dashboard - self-serve event setup and getting Mitch out of the loopProductivity gains with AI tooling (with a bigger tech stack chat teased for next week)Exercise and travel routines - 40k steps, sore legs, and avoiding weight creepProject Rendezvous update - white paper strategy and “initial rollout” framingFounder Collective update - co-hosting with The Precinct and upcoming eventsGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#50

50: Live from Melbourne

In this episode, Mitchell and Gavin record in person from a Melbourne hotel room ahead of AIM, share what it cost to exhibit and what they’re actually trying to achieve, and unpack big momentum updates across Project Rendezvous, CCF, and a major push to get SixSides dashboards ready for live demos.Linksatlas.devChaptersIn this episode, we cover:Recording in person from Melbourne and the joys of mismatched micsExercising like maniacs and discovering who’s a morning person vs a night personWhat AIM is, why we’re exhibiting, and how much it costBooth setup decisions, reusable banners, and avoiding the intimidating event tech aisleConference lead strategy - cold/warm/hot leads and getting commitment to follow upProject Rendezvous update - pricing pressure, US decision makers, and multi-year deal potentialShifting from per-event pricing to SaaS pricing, and why dashboards are the unlockThe CCF President’s Lunch recap, JT on stage, and a new angle for Tag, You're It using event photosHow we’re both using AI - white papers for sales, dashboards for product iterationMitch’s weight loss journey updateGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#49

49: Why we're being so transparent

In this episode, we unpack why we’ve chosen to be so transparent on the podcast - the upside for listeners, the potential risks with customers and competitors, and where we draw the line on sharing sensitive details. We also share a stack of updates as AIME approaches, including meeting bookings, a new client trial, analytics learnings from Heroly, multi-agent AI workflows, and a big strategic planning prompt from Inductive. Plus, wedding prep and fitness check-ins to round things out.ChaptersIn this episode, we cover:Why we’re choosing transparency, and what could go wrongThe trade-offs between “looking big” vs being honest about being smallAIME prep: meeting bookings, banners, and how we’re pitching the standA new client trial and testing a community-based, ongoing pricing modelWhy “tagging” style features don’t suit short events and meetupsLearning from Heroly's analytics setup (and what we’re missing)Using multiple AI agents in parallel without melting your brainCursor vs Claude Code, and what we’re experimenting with nextProject Hammer update and timelines for event setupBackcasting with Inductive to plan for a $10M-$20M futureWedding planning progress and suit decisionsFitness habits: daily 5k walks, early gym sessions, and staying consistentEpisode 50 coming upGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#48

48: No dice

In this episode, we debrief a not-quite-right funding program (and a rejection that honestly saved us time), share encouraging momentum on Project Rendezvous, and get into full pre-conference mode for AIME in Melbourne - flights, accommodation, banner logistics, meeting bookings, and the lead capture tool build.ChaptersIn this episode, we cover:Why the accelerator style funding program wasn’t a fit (10 weeks in-office with no guarantee)A positive update on Project Rendezvous and what “long-term partner” could meanCatching up with Marinus ahead of their May conference and sponsor scale (60+ exhibitors)Progress on the sponsor lead capture tool - backend done, frontend nextWhether the lead capture tool should become a separate appAIME conference prep - flights, accommodation, bikes, and daily walking plansApplying for an Amex to earn points on business spend (without spending beyond your means)Banner arrived - and it’s way heavier than expectedMeeting booking portal opened and how we’ll approach outreachThe dice order saga, the refund, and switching to Alibaba for cheaper dice75 hard vs 75 medium updates - plus shin splints, walking plans, and diet tweaksExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#47

47: We're thinking about funding

In this episode, Mitch and Gavin ease back into the year with a big life update (Mitch’s tea ceremony), some very real fitness chat, and then get into the spicy question they keep circling - should SixSides consider funding to accelerate growth?ChaptersIn this episode, we cover:Mitch’s edit note - the first 17 minutes are very not-businessGetting back into fitness - 75 Hard, 75 Medium, and 75 EasyParkrun follow-up, chafing survival strategies, and being sickMitch’s tea ceremony recap - games, challenges, and family speechesAIME prep - booth setup decisions, signage, hiring tables, and keeping it simpleOrdering custom dice and cancelling a dropship orderShout out to Nick Taylor and the promised diceBooking flights and planning travel around eventsThe big topic - funding vs bootstrapping and what “full-time” would changeLead capture tools, sponsor lead gen, and how to create more inbound opportunitiesReducing reliance on attending events in person and planning for clashes and overseas eventsReferrals and partnerships that could pull SixSides into new regionsExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides