Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
All Episodes

Latest Episodes

All Episodes
#65

65: We will crack a few eggs

In this episode, Mitchell and Gavin get ready for the Marinas event, unpack a very busy week of sales meetings, rethink their LinkedIn strategy, and work through the product, marketing, and sales roadmap leading into the World Police and Fire Games launch window in August.LinksMobbinUI.shThe 4 Levels of SaaS Landing Page UI DesignChaptersIn this episode, we cover:Mitchell’s attempt to get back into fitness, and Gavin’s suspiciously productive morning routineThe upcoming Marinas event, and what it has taught us about onboarding larger eventsWhy hands-on customer support still matters when you are bootstrapping a SaaSGavin’s nine sales meetings in one week, and what that says about the new lead generation motionUsing DealBuddi and Gamma to quickly produce a professional proposalThe difference between strategic white papers and lighter proposal decksWhat we are learning from LinkedIn content, and why the strategy is changingMoving SixSides-focused posts to the company pageBuilding personal founder audiences through build in public postsCreating a sales dashboard to track effort, pipeline, and revenueThe cost and strategy behind thoughtful cold outreachMitch accidentally rediscovering Gavin’s Canva integration ideaThe August roadmap for the World Police and Fire GamesPreparing the SixSides marketing website for a potential spike in attentionTurning changelog entries into feature pages, use case pages, and industry pagesUsing AI tools to improve product marketing and website designShipping scheduled notifications and live voting for eventsWhy August could become a major turning point for SixSidesGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#64

64: David vs multiple Goliaths

In this episode, Mitchell and Gavin recap Mitch’s Tasmanian honeymoon, unpack a sudden surge in leads, build out management reporting and Slack notifications, and wrestle with how SixSides can compete with much larger event platforms without hiding what makes the product special.ChaptersIn this episode, we cover:Mitch’s honeymoon in Tasmania, including Hobart, Bruny Island, Port Arthur, Freycinet and LauncestonThe shift from being “on the tools” to building a management and reporting structureA growing number of leads coming through LinkedIn and HubSpotWhy the team may need better dashboards to track revenue, pipeline, lead indicators and website activityUsing Slack notifications to surface new deals, website visitors and product activity across the teamGavin’s trip to a Startup World Cup info night and why he wants to pitch SixSidesThe massive three month lead-up to the first World Police Games releaseHow SixSides should prepare its website, onboarding and positioning for more international exposureHow small SaaS companies can compete with larger competitorsWhy public product docs, feature pages and changelogs might be worth the competitive riskHow AI changes the speed at which competitors can copy featuresBuilding a changelog as a signal that SixSides is becoming a more mature product businessDev updates including Bento integration, attendee search, notification scheduling, adjustable logo heights and votingHow Mitch is evolving the engineering review process with Martin and RaymondGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#63

63: Nine leads and a wedding

In this episode, Mitchell returns from his wedding and honeymoon break to find Gavin, the team, and the SixSides sales machine starting to build real momentum, with new leads coming in, LinkedIn and cold email taking shape, a potential SixSides community on the table, and an unexpected trademark issue in Singapore forcing the founders to get serious about protecting the brand.ChaptersIn this episode, we cover:Mitchell’s wedding recap, including travel-themed details, geese, photo booths, and Gavin on the dance floorWhy founders probably should not pretend they will work “just one hour a day” on holidayHow Gavin managed the business while Mitchell was awayThe pressure of onboarding new team members while one founder is offlineThe early signs that the SixSides sales machine is starting to workNew leads coming in through the business, and how the team is handling follow-upBuilding a clearer sales structure around LinkedIn, cold email, content, and communityWhy not every prospect is in a buying cycle, and how community could help bridge the gapWhether SixSides should build its own event manager community on SixSides or start on another platformUsing PostHog to better understand how people move through the SixSides website and app designerTrademarking SixSides after a Google Play Store issue in SingaporeThe challenge of protecting a SaaS brand internationally as a bootstrapped startupGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#62

62: How to stay married while bootstrapping a SaaS (with Mel Tye)

In this episode, Gavin is joined by his wife Mel to unpack how they met, how they process risk differently, what it is like watching SixSides grow from the sidelines, and why trust, communication, and the occasional hard conversation matter when you are building a bootstrapped SaaS around family life.ChaptersIn this episode, we cover:Mel’s first ever podcast appearanceHow Gavin and Mel met while working in recruitment and electrical contractingFirst impressions, nervousness, arrogance, and how people can be misreadThe difference between Gavin and Mel’s decision-making stylesGetting comfortable with risk when your partner is a founderGavin’s long list of past business ideas, including importing products, dog mats, lights, car mattresses, Cards Against Humanity, and 3D pensHow Sales Market Fit evolved into DealBuddiWhy Gavin’s sales skills work best when he is helping other people clarify and sell their own ideasThe $20K course decision, and what it taught Gavin and Mel about making big financial calls togetherHow Mel felt when Gavin first started working with Mitch on what became SixSidesWhy meeting Mitch and Nicole mattered personally, not just professionallyThe blurred line between business partnerships, friendships, and familyWinning the World Police and Fire Games, and the role of long-term effort rather than luckSigning the Civil Contractors Federation as a major new SixSides clientMoving into the next phase of SixSides, including team management and additional supportAdvice for founders and partners on communication, money, risk, and staying alignedGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#61

61: The great productivity explosion

In this episode, Mitchell and Gavin unpack the first full week with new developers on the SixSides team, the sudden jump in productivity and stress, the push to document processes properly, fresh leads coming through the door, and how they are preparing the business for Mitch’s wedding leave.LinksMobbin - https://mobbin.com/ui.sh - https://ui.sh/ChaptersIn this episode, we cover:Mitch’s final week before the wedding, and how the team is handling his leaveThe first full week of new developers working on SixSidesWhy hiring people can increase your workload before it reduces itMobile app fixes for sponsors and sponsor names in event appsNew Slack notifications for user signups, teams, and event creationDashboard improvements for checklist items, attendees, pagination, search, and notificationsThe first dashboard signup, and what that means for sales visibilityBuilding a better marketing website, docs, user guides, and support contentUsing tools like Mobbin, Stitch, UI.sh, and Cursor for product and website design inspirationThe challenge of creating design from scratch when you can critique but not createBuilding SOPs across sales, marketing, and operationsAdjusting to new stress levels as the business becomes more team-ledLeads coming in through follow-ups and outbound workProject Earth, a major potential opportunity tied to a 2028 eventHow a sales-led bootstrapping strategy could fund the next stage of SixSidesCreating an event in minutes before a business development meetingWhy the team had to push back on a potential event during Mitch’s wedding weekHow Linear, Slack, screenshots, and written updates are being used to manage development workSetting expectations with the team around AI-generated updates and communication styleGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides