Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
All Episodes

Latest Episodes

All Episodes
#61

61: The great productivity explosion

In this episode, Mitchell and Gavin unpack the first full week with new developers on the SixSides team, the sudden jump in productivity and stress, the push to document processes properly, fresh leads coming through the door, and how they are preparing the business for Mitch’s wedding leave.LinksMobbin - https://mobbin.com/ui.sh - https://ui.sh/ChaptersIn this episode, we cover:Mitch’s final week before the wedding, and how the team is handling his leaveThe first full week of new developers working on SixSidesWhy hiring people can increase your workload before it reduces itMobile app fixes for sponsors and sponsor names in event appsNew Slack notifications for user signups, teams, and event creationDashboard improvements for checklist items, attendees, pagination, search, and notificationsThe first dashboard signup, and what that means for sales visibilityBuilding a better marketing website, docs, user guides, and support contentUsing tools like Mobbin, Stitch, UI.sh, and Cursor for product and website design inspirationThe challenge of creating design from scratch when you can critique but not createBuilding SOPs across sales, marketing, and operationsAdjusting to new stress levels as the business becomes more team-ledLeads coming in through follow-ups and outbound workProject Earth, a major potential opportunity tied to a 2028 eventHow a sales-led bootstrapping strategy could fund the next stage of SixSidesCreating an event in minutes before a business development meetingWhy the team had to push back on a potential event during Mitch’s wedding weekHow Linear, Slack, screenshots, and written updates are being used to manage development workSetting expectations with the team around AI-generated updates and communication styleGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#60

60: Building a multicultural team at SixSides

In this episode, Mitchell and Gavin reflect on the first week with their expanded team, unpack what it means to build a thoughtful multicultural company, and talk through onboarding pains, revenue planning, AI’s impact on software development, and the next phase of SixSides.ChaptersIn this episode, we cover:The first week with our new development team and the realities of onboarding across different devices and environmentsHow our weekly all-team meeting brought the dev and sales sides of SixSides togetherBuilding standard operating procedures for marketing so content creation becomes more repeatableWhat it means to lead a multicultural remote team with more care, sensitivity, and intentionWhy we want SixSides to feel like a human business, not a cold, overly directive oneMitchell’s reflections on AI, coding, and how the software developer role is changingRevenue projections for the next 12 months and what our cash flow looks like with a growing teamHow flagship customers can help fund meaningful product development and unlock new marketsThe difference between product-led leads, product-led growth, and sales-led growth for SixSidesReworking the SixSides marketing website and CMS setup to support blogs, docs, white papers, and better search visibilityOur kickoff meeting with the World Police Games team and what that project unlocks nextWhy authenticated onboarding, localisation, and a stronger first-run app experience are becoming more importantGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#59

59: We won the World Police and Fire Games 2027!

In this episode, Mitchell and Gavin finally unveil Project Rendezvous as the World Police and Fire Games 2027, share how the deal came together, welcome their first two developers to SixSides, and talk through the hiring sprint, website plans, LinkedIn content push, and why the next 12 months could change everything.LinksWorld Police and Fire Games 2027 - https://wpfg2027.com/ChaptersIn this episode, we cover:Unveiling Project Rendezvous as the World Police and Fire Games 2027How the Volunteering WA event led to SixSides’ biggest deal so farWhat it takes to sell into large organisations with long procurement cyclesWhy this project could fund the next 12 to 18 months of growthHiring SixSides’ first two developers - Raymond and MartinGrowing the team across engineering, lead generation and marketingBuilding product features for international and large-scale event communitiesThe pressure of milestone payments, cash flow, and managing burnWhy the SixSides marketing website now matters more than everStarting a proper LinkedIn content engine for founder-led marketingTurning white papers, case studies and blog posts into a repeatable content systemHow one major event could create years of lead generation and follow-on businessBalancing weddings, leave, onboarding and startup momentumThe ambition to turn event-driven sales into product-led growthGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#58

58: We doubled our team in two weeks

In this episode, Mitchell and Gavin share why they moved fast to hire their first two team members, unpack the near-finished Project Rendezvous deal that made it possible, and talk through onboarding, process documentation, DealBuddi plans, and the next wave of product work inside SixSides.ChaptersIn this episode, we cover:Hiring the first two team members for SixSidesWhy Project Rendezvous is such an important sales opportunityUsing upfront strategy work to survive a formal procurement processThe risks of hiring before a major deal is fully signedOnboarding new team members while building the process in real timeDocumenting SOPs and using AI to speed up internal operationsStructuring fair pay, commission, and team-wide upsideNavigating offshore hiring and Fair Work considerationsProduct updates across the SixSides app and dashboardLiquid glass design work and upgrading the app’s UI foundationsClosing the parity gap between the app, dashboard, and AI assistantEvent feature updates including session RSVPs, sponsors, and exhibitorsPlanning around Mitchell’s wedding and developer hiring timelinesThe next phase of DealBuddi and building AI-powered internal toolsHow the founders are thinking about growth, revenue, and team cultureGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#57

57: Building the right team

In this episode, Mitchell and Gavin unpack a tense enterprise procurement process, share where hiring is up to across lead gen and development, and talk through the product, positioning, and SaaS agreement changes that are making SixSides feel more scalable.ChaptersIn this episode, we cover:The procurement panel slowing down a major SixSides deal Whether to keep hiring even before a large contract is formally signed Fitness updates, discipline struggles, and wedding prep Interviewing candidates for lead generation and development roles Why responsiveness and initiative matter more than a polished CV Building a 90 day onboarding plan for new hires Delegating LinkedIn and email outreach as the team grows A new expansion opportunity with Project Hammer Moving customers from one-off events to ongoing SaaS agreements Updating the SixSides dashboard so organisers can manage more without developer help Improving the AI assistant so it can handle links, logos, profile photos, and more event setup tasks Why modern UI matters for an event platform built around connection and community Using product design to make SixSides feel more premium Planning webinars and outreach to convert past event users into future organisers Clarifying SixSides positioning as a community-first event engagement platformGot questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides