Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
All Episodes

Latest Episodes

All Episodes
#20

20: Mitch vs Apple (and will we get $100K in funding?)

In this episode, Mitch is not in Bali (yet), Gavin almost gets Roman cancelled, and the guys dive deep into their TestFlight adventures, app store approvals, and why the new comments UI looks suspiciously like Instagram.They also talk through Gavin’s sales strategy for SixSides, the launch of DealBuddi, and how they’re building a community-led approach to founder support in Brisbane. Oh, and there’s an update on their government grant application – plus a story about a fake software award Gavin once pulled off that you don’t want to miss.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why Mitch is still in town and not sipping coconuts in BaliGavin’s recording with RomanTips on structuring your finances from a trusted friendDid we hit our TestFlight deadline?Mitch’s battle with Apple’s review processNew comments UI inspired by InstagramSubmitting the app to the store (and why we're not telling anyone)The “as is” and “to be” model for sales strategyGavin’s launch of DealBuddi and onboarding 9 startupsWhy cold outreach is dying – and community is the answerBuilding a founder community in Brisbane using SixSidesGrant progression and the feedback we receivedGavin’s fake software award storyStress check-ins and how they’re managing the mental loadPlans for the next two weeks while Mitch is awayChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comSales Whitepaper: salesmarketfit.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#19

19: Burnout and reducing stress, while building to committed customer deadlines

In this episode, Mitch reveals the mounting pressure of delivering the new SixSides app as the team approaches a self-imposed TestFlight deadline. Gavin brings a new sales strategy to life, and the guys explore the delicate balance between progress and burnout.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Gavin’s success with a new, consultative sales approachMitch’s looming deadline for the new SixSides app and his battle with burnoutBehind the scenes of building infrastructure across regions (Sydney and Frankfurt)Adding a tiny emoji feature, and why it sparked a debateChris's dashboard work and how it's shaping upExploring Slack Connect and customer communication strategiesWhy the blog system needed an overhaul and what we’re using nowLean Startup lessons and planning for sustainabilityThe challenge of stress in a fast-paced bootstrapped startupMutual TLS, Cloudflare Workers, and other nerdy but vital thingsChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comMio: m.ioConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#18

18: OpenAI and Cursor use WorkOS, should we? Plus, why we are evolving our B2B sales strategy.

In this episode, Mitchell and Gavin reflect on a huge milestone: SixSides has hit the six-month mark - and things are finally starting to move. They dive into a brilliant new sales call that reshaped their positioning, reveal how WorkOS helped them ship auth in record time, and unpack what it means to bootstrap while juggling other businesses.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why they're really recording this podcast (and who it's for)The power of podcast SEO and keyword-rich episode titlesGavin’s “amazing” sales call and how it reframed SixSides' positioningSelling a platform that doesn’t exist (yet) with empathy and visionHow WorkOS helped them ship authentication in 24 hoursLaravel, JWT tokens and Mitchell’s developer brain dumpGlobal database deployment with AWS (Sydney + Frankfurt)Introducing Slack Connect for real-time customer supportDoubling user growth and the importance of cadenceWhy they’re still bootstrapping (and not taking investment… yet)The psychology of founder alignment over 6 and 12 monthsGetting help without blowing the budget (hello, Chris from Atlas)Chapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coWorkOS: workos.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#17

17: Why meeting face-to-face is critical for remote founders

In this episode, Mitchell and Gavin finally meet up in person after four years of online collaboration, and their strategy session delivers a massive product breakthrough for SixSides. They share how a simple conversation unlocked a critical insight about user onboarding and future product direction. Plus, Gavin shares his experience at the CEO Sleepout, Mitchell locks in a wedding venue, and they reflect on long-term SaaS planning.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Meeting in person for the first time after four years of remote workA major product breakthrough: shifting from event attendees to full usersHow in-person deep work unlocked product clarityGolf, beers and surprisingly deep strategy conversationsGavin’s experience at the CEO SleepoutThe importance of community tracking and security in eventsMitchell’s wedding venue hunt and planning adviceWhy Expo was chosen for the SixSides mobile appA simple non-technical explanation of mobile app tech stacksTesting the podcast’s SEO-driven titles and early resultsSetting medium and long-term SaaS planning goalsGavin's upcoming DealBuddy integration with SixSidesChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMatt Langtree and Entry Place: entry.placeMitchell’s Laracon AU talk: Mobile apps don't suck anymoreConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co
#16

16: How we landed our first customer (with Michael Dyrynda of Laracon AU)

In this episode, Mitchell flies solo without Gavin (who’s soaking up the sun in Fiji) and sits down with Laracon AU organiser and SixSides’ very first customer, Michael Dyrynda. They dive deep into what it takes to run a developer conference, how Laracon AU has evolved over the years, and how SixSides went from talk idea to full-blown product.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:The early days of Laracon AU and how it got startedWhy Brisbane has become the new long-term home for the conferenceHow Laracon AU balances growth, inclusivity and vibeMichael’s approach to managing sponsors, booths and the foyer experienceThe story behind SixSides and its in-conference photo gameHow Mitch’s talk turned into a SaaS companyDealing with fire alarms, bowling nights, and late-night scooter ridesLessons from using Bento and running segmented email campaignsMichael’s evolving role from developer to full-time event operatorWhat’s coming next for both Laracon AU and SixSidesChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coLaracon AU: laracon.auCaleb Porzio's Notes On Work: notesonwork.transistor.fmConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeMichael on X: michaeldyryndaMichael on Bluesky: dyrynda.auMichael on LinkedIn: michaeldyryndaSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co