In this episode, Gavin gets emotional over SixSides’ first two verbal client yeses (yep, there were actual tears), while Mitch celebrates a major milestone - securing the sixsides.com domain. We dive into the momentum that's building, the technical and emotional rollercoaster of early traction, and the fast-tracked setup of all the boring-but-important SaaS admin stuff like Stripe, Xero, and legal terms.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
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In this episode, we cover:
- Our first two verbal client wins (and the unexpected emotions)
- Why we bought sixsides.com (and how much we paid)
- The case for consolidating into one mobile app
- Stripe onboarding inspiration
- Trading time to fast-track accounting setup
- Why timing is everything with conference sales
- Setting up HubSpot, Xero, and Stripe to scale
- Mitch's struggles with balancing priorities (and how he's working through it)
- Gavin's five-eight method and upcoming positioning work
- Conference heartbreak and how to handle it
Chapters:
- (00:00) - Sandpaper saga
- (01:13) - Intro
- (03:12) - What is SixSides?
- (04:23) - Our first verbal client wins
- (06:42) - Getting emotional over early traction
- (07:26) - Admin scramble: bank accounts, Stripe, and invoicing
- (08:24) - Legal, terms and CPA help
- (10:02) - Stripe onboarding inspiration
- (12:17) - Lost conference deal and moving on
- (14:15) - Building a GPT for event messaging
- (16:24) - We bought sixsides.com!
- (19:29) - Why domain names matter for mobile apps
- (26:21) - Focus for the week ahead
- (28:46) - Tracking deals in HubSpot and Fireflies
- (30:27) - Setting up payments with HubSpot and Stripe
- (31:07) - Prioritising SixSides while juggling other work
- (36:01) - Game ideas and networking incentives
- (36:46) - Moving to a single shared app
- (37:46) - Wrapping up
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
