In this episode, Mitchell returns from his wedding and honeymoon break to find Gavin, the team, and the SixSides sales machine starting to build real momentum, with new leads coming in, LinkedIn and cold email taking shape, a potential SixSides community on the table, and an unexpected trademark issue in Singapore forcing the founders to get serious about protecting the brand.
Chapters
In this episode, we cover:
Chapters
- (00:00) - Intro and Mitchell’s wedding recap
- (05:36) - Travel touches, DJs, dancing, and photo booths
- (12:06) - The sales machine is starting to work
- (13:36) - Managing the team while Mitchell was away
- (17:37) - Website traffic, PostHog, and app designer behaviour
- (18:25) - LinkedIn outreach and cold email
- (19:17) - Building a proper sales structure
- (20:16) - Why SixSides may need its own community
- (25:53) - The SixSides trademark scare in Singapore
- (31:10) - Wrapping up and what is next for the team
In this episode, we cover:
- Mitchell’s wedding recap, including travel-themed details, geese, photo booths, and Gavin on the dance floor
- Why founders probably should not pretend they will work “just one hour a day” on holiday
- How Gavin managed the business while Mitchell was away
- The pressure of onboarding new team members while one founder is offline
- The early signs that the SixSides sales machine is starting to work
- New leads coming in through the business, and how the team is handling follow-up
- Building a clearer sales structure around LinkedIn, cold email, content, and community
- Why not every prospect is in a buying cycle, and how community could help bridge the gap
- Whether SixSides should build its own event manager community on SixSides or start on another platform
- Using PostHog to better understand how people move through the SixSides website and app designer
- Trademarking SixSides after a Google Play Store issue in Singapore
- The challenge of protecting a SaaS brand internationally as a bootstrapped startup