36: The day we lost $97K
#36

36: The day we lost $97K

In this episode, Mitchell and Gavin talk through their best month yet in podcast downloads, Gavin’s rapid expansion into multiple podcasts, and the final lead-up to the Volunteering WA event — including Mitch’s mad dash to polish features and release a build in time. They also reflect on a tough week of stress, miscommunication, and their first big disagreement as co-founders, and how they worked through it. Plus, there’s a deep dive into why traditional digital lead generation is losing effectiveness — and how in-person events might be the comeback story.

Links
Chapters
  • (00:00) - Intro
  • (00:43) - The Leap podcast launch
  • (03:41) - Podcast download growth
  • (05:59) - Volunteering WA prep
  • (07:26) - Juggling three major events this week
  • (09:46) - Last-minute app tweaks and release plans
  • (11:09) - Recap video design decisions
  • (13:06) - Photo timing, music, and recap video UX
  • (16:05) - Video formats for social media
  • (17:12) - Gavin’s on-the-ground plan for interviews in Perth
  • (19:01) - Hope for a smooth event rollout
  • (20:35) - The DocuSign debate
  • (22:29) - Business case writing for WorldShare
  • (25:08) - Streamlining the process with Fireflies
  • (26:06) - Sales learnings from recent calls
  • (28:52) - We didn’t get the grant
  • (31:16) - In-person lead gen is making a comeback
  • (33:37) - The case for businesses building community
  • (34:58) - SixSides vs online event platforms
  • (36:31) - Making content AI searchable
  • (38:06) - DealBuddi and LLM-ready SEO
  • (39:16) - Mitch and Gavin’s falling out (and how they resolved it)
  • (47:07) - Next week’s in-person catch-up in Brisbane
  • (48:09) - Recording plans for next week’s episode
  • (50:07) - Laracon AU volunteering and wrap-up

In this episode, we cover:
  • Celebrating the show’s best-ever month for downloads
  • Gavin’s new podcast series, The Leap, and upcoming guests
  • Preparing for Volunteering WA, Founders Collective, and WorldShare’s Cambodia event
  • Recap video functionality and design tweaks before release
  • Shifting lead generation from digital back to in-person
  • Building a business case for WorldShare and how it became a new playbook
  • Honing the SixSides value prop in real sales conversations
  • Reflecting on not getting the Ignite Ideas Grant
  • The emotional toll of juggling multiple businesses and responsibilities
  • How Mitch and Gavin handled their first real co-founder conflict
  • Behind the scenes of Gavin’s push for video interviews and content strategy
  • Why AI-written cold emails are losing their edge
  • SEO vs LLM optimisation and what they’re doing for visibility
  • Using SixSides as a live case study at Volunteering WA
  • The vision for helping regular businesses run community events
  • What’s next for the product roadmap post-event season
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

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