34: Under promise, over deliver
#34

34: Under promise, over deliver

In this episode, Mitchell and Gavin talk through the latest updates to the SixSides app, from new cryptography-powered notifications to a completely redesigned recap experience. They also chat about how they're using Founders Collective as a real-world case study to prove their hypothesis: events can build stronger communities when you encourage behaviour change.

Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.

Links
Chapters
  • (00:00) - Intro
  • (00:38) - Decorating the office (or not)
  • (02:09) - App release timeline update
  • (05:00) - Cryptography and unique device identification
  • (13:00) - Notifications and event admin features
  • (16:00) - Rebuilding the recaps feature with Cursor
  • (21:00) - Under promise, over deliver: a product philosophy
  • (24:23) - Mitchell's creative drive and project priorities
  • (33:00) - Upcoming webinar on designing interaction
  • (36:00) - Founders Collective learnings and RSVP plans
  • (44:00) - Why we're ditching Luma for in-app RSVPs
  • (47:52) - Gavin's Perth road trip and $2K strategy
  • (50:13) - Mitchell's Laracon AU travel plans
  • (54:29) - Lead generation lessons and role changes
  • (58:24) - Wrap-up and where to find us

In this episode, we cover:
  • The (slightly delayed) app release timeline and why it was worth the slip
  • Using cryptography to uniquely identify devices without tracking users
  • A technical deep dive into public/private keys and how they power notifications
  • The brand new recap (formerly wrapped) feature and how Cursor helped build it
  • Why Mitchell needs fun tasks to stay motivated (and how Gavin enables that)
  • Preparing for Volunteering WA and Laracon AU — and how we’re maximising the ROI
  • Turning Founders Collective into a test case for community-building features
  • Planning the next event with deliberate behaviour design to increase engagement
  • Switching to in-app RSVPs to cut friction
  • Upcoming features: meeting notes, job titles, ratings, and improved onboarding
  • Building our sponsorship strategy the reverse way — community first, prospectus second
  • The state of our sales pipeline and how to de-risk lead generation
  • Why being your own client is the best kind of product feedback
  • Updates on the newsletter and upcoming Change Makers podcast

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

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