Hey. I'm Mitchell Davis, a LaraWood developer.
Gavin Tye:Good day. I'm Gavin Tye, I think, yes, I am Gavin Tye, head of sales and marketing of a team of two and cofounder of Six Sides.
Mitchell Davis:Nice. We are building sixsides.co. It's an events platform, and We help you build a stronger community through events. This is our b two b SaaS journey. How are you, mate?
Gavin Tye:Mate, full of energy today. I did a 10 k run before we caught up this morning.
Mitchell Davis:Very nice.
Gavin Tye:Yeah. Well, when I say run, walk slash run.
Mitchell Davis:Walk slash run.
Gavin Tye:I don't recover as quick as what I used to twenty years ago, but still getting out there and moving. I feel good today. Had a massive week this week. It's been been great. How are you?
Mitchell Davis:I'm good. I didn't do 10 k's, but I got up early and took the dogs out this morning. Oh, that was Yeah. Yeah. That was a win.
Mitchell Davis:It was still probably a couple k's. But, anyway, there was no no jogging. They're not the type to jog the docks. So I might have to go do that on my own. All in all, I'm pretty good.
Mitchell Davis:This has been a big week for us, and we will get into it on this episode. We've had a few big meetings, but I wanna address something from last week. We didn't get a single email come through to to [email protected]. So that's it. I'm not doing it anymore.
Mitchell Davis:We're not offering that, sir. No. I'm not asking, and we're not offering it. So if you eat Alice after this, forget it. We're not reading it out.
Gavin Tye:Your toys are out of the cot. Mate, I think we actually got something better, to be honest. Holly from volunteering WA gave us a shout out on LinkedIn, talked about the podcast and actually talked about how she's really excited to be working with us. And I think that's way better than any journey at six sides email. So again, shout out to Holly.
Gavin Tye:If you want to make it a weekly occurrence about six sides, go ahead. Yeah. But I think that was, I was, I woke up, oh, I think it was Wednesday morning or Thursday morning. I was like, oh my gosh, this is amazing. Like how good is that?
Mitchell Davis:Yep. Yeah. And I was really
Gavin Tye:calling them VMA. And I did it again on on LinkedIn and I was like, oh, shit. I've done it again. And she just had a laugh. Yeah.
Mitchell Davis:Yeah. Yeah. Well, that's alright. It it could be like an inside joke. Yep.
Mitchell Davis:But, yeah, I thought the time because she's a few hours behind us, she's over in in WA, obviously. And Yep. So, yeah, it was at, like I think it was, like, 1AM or something like that for us. It just it makes it seem like, what's going on that she's posting so late?
Gavin Tye:Yeah. Yeah.
Mitchell Davis:But we really appreciate it. So, yeah, shout out Holly and, and the team at VMA. Yes. We, we appreciate you guys. So
Gavin Tye:And we also got a shout out. Like, I was talking to Mike Capps from Planet Price, and he said he's been listening to our podcast. He said it's actually really informative. He he did make a comment that I seem to be carrying it a lot more than you, but I was like, hey mate, look, I don't wanna play a part. We're a teen.
Gavin Tye:And he goes, yeah, look, Mitch can be a bit down sometimes. He thinks he's holding me back, but I was like, hey, we come as a pair. Right? You need the yin to have the yang. Right?
Gavin Tye:And I was like, I really appreciate it. I'll I'll bring that up. But yep. Yep. And so shout
Mitchell Davis:out I'll do what I can. I'm sorry, Mike, that I'm, I'm letting the team down.
Gavin Tye:Yeah. Like a bicycle needs two wheels, mate. It doesn't work. True.
Mitchell Davis:Yeah. It's very true.
Gavin Tye:Yep. So thanks, Mike, for the shout out. Planetprice.io. Proud sponsors of the podcast today. Check them out.
Mitchell Davis:Yep. Amazing. Yep. I'll have to make sure I'm getting the cut of the, the sponsor money.
Gavin Tye:Oh, mate. It's going to my to to my T shirts, to be honest.
Mitchell Davis:Anyway, very good. So, we appreciate all of our listeners even though you don't know how to send us an email. That's okay. So
Gavin Tye:Hey. I I would prefer a 100 LinkedIn posts Yeah. Than, an email that nobody sees. So, yeah, thank you, Holly. Yeah.
Gavin Tye:Yep. Well
Mitchell Davis:Yeah. It's episode 30. So we wanna call out that. Thirty weeks in a row is a lot, and it's pretty cool. We did a little we did a big celebration for episode 26 being six months of podcasting, but, you know, every 10 episodes is
Gavin Tye:What did we do as a celebration?
Mitchell Davis:Well, it was sorry.
Gavin Tye:A big celebration. What do we do?
Mitchell Davis:Oh, I just called it out, and I I made a big deal out of it that I was it was one week early. Six months was actually the week after, but I, like, I I talked some shit about it. I was very excited. It was a late and long day, in episode 26. But, yeah, thirty weeks of doing this in a row.
Mitchell Davis:It's it's a lot.
Gavin Tye:It it's fast, though. Right? Like, it's like hitting 30. You're like, we you're in your twenties and all of a sudden you blink and you're in your thirties. Holy shit.
Gavin Tye:That was quick. I don't how old are you,
Mitchell Davis:32.
Gavin Tye:Yeah. Right. There you go. Wait till you go. Oh shit.
Gavin Tye:When you hit almost your fifties. Right? Like I'm 48. And I don't know where where that went from 30 to today. Like, it's it goes fast when you're having fun.
Mitchell Davis:Yep. Well, we are having fun. I I look forward to doing this every week, and it's great. On that note, friends of the the show, Build Your Sass, the transistor.fm guys, they've started doing their show again. Do they?
Mitchell Davis:Yeah. Yeah. So well, they've done one episode, and then in that episode, John was saying who's their, like, their technical, CTO, probably. I don't know their roles, but he was saying, like, he doesn't necessarily get energy from doing the recordings versus Justin who does. So I think there's a bit of a a push and pull that's happening there.
Mitchell Davis:So I sent Justin a a message on Instagram, and I was like, please start doing more episodes. Like, it'll be great because that's kind of the I kinda look at them as, like, what I'm trying to go after here. Sure.
Gavin Tye:But you get energy from this as well, so I think that's a different I
Mitchell Davis:love it. Yeah. We both do. Yeah. So, yeah, I I could see us doing this for a very long time, but really cool to get to episode 30.
Mitchell Davis:There's a lot of shows that don't make it that far. So, yeah, pretty cool.
Gavin Tye:Mate, in saying that, Justin is the CTO, did you say?
Mitchell Davis:No. So Justin's the CEO. John is John is the CTO. The CTO.
Gavin Tye:Yeah. Would you call yourself the CTO here at Six Sights? Probably. I would. Yeah.
Gavin Tye:Yeah. Why why don't you change your title and to be CTO?
Mitchell Davis:Well, we haven't formally talked about CEO or CTO or or whatever between you and I. That's the only reason why we I haven't done anything like that. But I think the the proclivities of between the two of us who is probably better suited for being public facing and being able to go out and and reach out to people and stuff, you're probably better suited. I am You're more bit No. I'm probably much better suited as the CTO, but it's also a little bit of, like, there's an ego aspect there as well of, like, well you know?
Mitchell Davis:Because it's kinda the the the hierarchy is, like, CEO and then under that CTO, and it's a bit you know, it's all a little it's a bit tricky. But Yeah. I accept that I am not between the two of us, I would not be the best suited.
Gavin Tye:We could be joint CEOs.
Mitchell Davis:Oh, that's totally feels like broken home type shit to me. So
Gavin Tye:talking about broken home. What do you what do you know?
Mitchell Davis:Well, yes. I know. From what I read. Exactly. Yeah.
Mitchell Davis:But it just feels like, oh, no. That sounds like an awful time. But Yeah. Yeah. Anyway, it's, I think that we can think
Gavin Tye:CEO step CEO is broken home ish.
Mitchell Davis:Right. I don't know.
Gavin Tye:I'm the CEO. Might be.
Mitchell Davis:Yeah. Yeah. Maybe. Yeah.
Gavin Tye:Yeah. Well, anyway, we should
Mitchell Davis:track I think you
Gavin Tye:should be CTO and we can just leave the CEO spot vacant so it doesn't because you are clearly the CTO.
Mitchell Davis:Yeah. Yeah. Alright. Well What do you think?
Gavin Tye:Email us at journey at six no. I'm just kidding. Don't email us anyone.
Mitchell Davis:Don't email us. We're not reading it out. I can do
Gavin Tye:it anyway. Yep.
Mitchell Davis:You've blown your chances, so I refuse.
Gavin Tye:Yep. Yep.
Mitchell Davis:Anyway, we'll maybe if we if you and I come to, I mean, let's just face it. You're it's you. Right? You're the you are in that role. You're the CEO.
Mitchell Davis:So I think how you feel.
Gavin Tye:Promotion as I wasn't. Yep. No.
Mitchell Davis:Yeah. Well, you already wanted to take more of that grant money. Right? You wanted to double or triple my salary. So
Gavin Tye:You're like Mel. We don't forget certain stuff. Did
Mitchell Davis:you hear
Gavin Tye:it here first, folks. She's been waiting to bring that back up. Anyway. Alright.
Mitchell Davis:We will we'll move on and we'll we'll revisit that. Yeah. Yeah. We'll get the voice we're
Gavin Tye:a team of two. Like, we're not massive. It just may be authority, like, wise of know who who's what. So you're well more technical than what I am. And
Mitchell Davis:Oh, yeah. We were we were on a no. You were doing fine before. We got on a screen share and you started creating a spreadsheet inside of a Google Doc. And I was like, mate, they have there's a Google spreadsheet is a thing.
Mitchell Davis:You can go on there and do it, and and you don't have to make a table manually.
Gavin Tye:Mate, And can I remind you, I've come up with some of the biggest innovations on the platform about one single ticket code, logging in with WorkOS, like, mate?
Mitchell Davis:Oh, you came up with WorkOS.
Gavin Tye:No. No. No. Signing in with profiles. But but, but the single app, like that was my innovation.
Gavin Tye:Like, I'm not just a pretty face.
Mitchell Davis:Well, that's true. And
Gavin Tye:you won't see that because you don't, we don't have YouTube because no one watches me anyway. That's true. I don't think anyone listens. No.
Mitchell Davis:They do. They do. Our numbers keep growing, which is really awesome. Yeah.
Gavin Tye:It's getting better on month to month. Absolutely. Yep.
Mitchell Davis:Alright. Anyway, wow. That was a huge story arc.
Gavin Tye:Enough of talking shit.
Mitchell Davis:Let's get down to it. I wanna talk about Founders Collect I want you to talk about Founders Collective, I should say. So for the uninitiated, can you tell us what is Founders Collective and then take it from there?
Gavin Tye:Yeah. Let's okay. So I'll start from our mission. Our mission is to help grow communities, right? Help build communities, bring communities together through events.
Gavin Tye:At Six Sides. Yeah. At Six Sides. That's our mission at Six Sides. And so part of it is there's also a trend that's a shift that's changing in society.
Gavin Tye:I think in changing in society at the moment is it's happened since COVID where more people are working remotely. Yes. It's coming back a little bit, but particularly solo business owners and founders and all that kind of stuff. A lot of people are working from home and they don't have that day to day connection. Like, look at you, you work in an office, but I'm not sure how much you mingle with everyone else.
Gavin Tye:I work from home and I don't get to see many people. So one of the things we want to do with the founders collective is build a community. Now there is a trend going on from at the moment with anyone who's responsible for lead generation or finding business is digital lead generation is dying and is dying because everyone is using so much AI or automation is our inboxes are getting swamped. Our spam filters are actually kicking in, stopping a lot of that stuff from getting through. So with Roman from Creative Financial, he's changed his name from Wrecket Advisory, is one of the things we wanna do is build a community of founders in Brisbane.
Gavin Tye:First and foremost, we want to help people connect. That's the mission, help people connect. And we put that out there the other day. I think it was two weeks ago. We thought we'd only get 10 people who had come to the event, who was going to come to the event.
Gavin Tye:And we're always going to use sick sides to help people connect more. But what's essentially happened is more than a 100 people have RSVP'd and said, oh, thank you so much for inviting me. This is fantastic. Like, this is a great initiative. Can't wait to be part of it.
Gavin Tye:And so it's gone quickly from 10 to 10X that. And we're like, oh, wow. And we've had to change, well, not change venues, upgrade the venue. I think we might be a bit too much for that venue, but it's been such a eye opener around what people are I think people really want to build community and mingle. I think that's what our nature is.
Gavin Tye:But one of the things we set up found, we set up six sides to be for founders collective. And it looked amazing. Like I, I actually went through an event organizers point of view, set it up, and it looks amazing. It Mel's my wife, her words were, that looks fucking amazing. And she wanted me to tell you that as well on a call.
Gavin Tye:The reason I think six sides is really important here, because if you don't, if you, if you went to a startup with a 100 people, like a meetup, with a 100 people, you're probably only going to go and mix with four and five people at best. You probably meet 10. Right? Because people are shy, but you won't want to push yourself out there, but you'll end up having a conversation with a few. You won't meet a lot.
Gavin Tye:Yeah. So what we wanna do is use six sides. I don't know how we pulled this off, but a shout out to Stripe. They actually gave us $1,500 in prizes to go towards a Tag Your It game. And so what we wanna do is encourage people to connect, take photos with each other, and then we'll give them points and we'll give the top three people a Stripe voucher, a Stripe credit on their account.
Gavin Tye:But if we didn't use six sides to do that, people would come, they would have a little bit of conversation. I wouldn't really I don't think much would change from other meetups. I think over time the people who participated, if we weren't adding the right value would slowly taper off. Why would you keep coming to a 100 person meetup if you don't know everyone? Right.
Gavin Tye:If you're not getting a chance to meet everyone. So six sides is we're setting this up. It's going to play a pivotal role in growing the business. And I'm going to run a case study. I'm going to use six sides and founders collective as a living case study to build a strong founder community starting in Brisbane.
Gavin Tye:And then if we grow it from there, you know, you could be the Sydney chapter president there, Mitch. Good. Yeah. And so, but the goal is here is to grow a community with founders and business owners from different industries. And then we'll see where that goes.
Gavin Tye:But we're gonna Six Sides is gonna be the pivotal hub of that community growth. Yeah.
Mitchell Davis:How cool is that? Like, I credit to you and to Roman for for coming up with this idea. I remember you kinda pitching it to me, and I was thinking, yeah. Okay. That sounds cool.
Mitchell Davis:Interested to see when it happens and how it goes. And now it's we're on the precipice of it happening. Right? It's next Wednesday as we do the recording. Yep.
Mitchell Davis:And to see that, yeah, it's wildly exceeded your expectations Yeah. Having to change the venue and stuff like that. A 100 people is a lot of people. Think about, like compare this to Laravel Live Denmark Yep. Right, which had 211 people, I think.
Mitchell Davis:Yeah. And you're almost halfway there. And by the time this comes around, you might be halfway there. Yep. That's really impressive.
Gavin Tye:Yeah. Yeah. It's nastiness. I'm completely nervous. Yeah.
Gavin Tye:I don't know. I feel like I worry that it's too big. I worry that it's who knows, but why are all these people coming? Like they've clearly want something. So what we want to do is use this event as a mingling and getting to know each other.
Gavin Tye:And then what we'll do is we'll start engaging with people and asking them what would they like out of this group? And we'll have some social, we'll have some maybe paid, some education, some charity work. I did send you something around something the other day, which you haven't had a look at yet. Don't think called B1G1. It's about giving back.
Gavin Tye:Yeah.
Mitchell Davis:Yeah. I only very briefly looked at it.
Gavin Tye:Yeah. Could talk about that another time, but it's a purpose driven yeah. So we want to do I think there is such a good opportunity and it's really excites me here. And then at
Mitchell Davis:the end
Gavin Tye:of the day, if leads come out of it for six sides or for deal buddy or sales market fit, so be it. It is what it is. But generally I want to add value to the community first. I want to use six sides as a living case study for it. Since we've hired, since we've done that, I've got some introductions to people who are running meetups and they want to actually talk to us about using potentially six sides for that.
Gavin Tye:So things are starting to come out from that already, but it'd be so much, so much more of a stronger argument if I have a case study in that, like as we're running it. Right. Yeah. Yeah. We started from zero now we're at couple 100 or 300, whatever that is.
Gavin Tye:Right.
Mitchell Davis:Yeah. That's fantastic. Yeah. It it ticks all the boxes for what like, is a great move for you as a co founder of this business to be doing.
Gavin Tye:Possibly see. Yeah.
Mitchell Davis:Again, we gotta get the lawyers involved, but, but yeah. Anyway, it's great. I so I'm so stoked. You and I sat down this week, and we probably spent maybe half an hour to an hour basically going through and setting this up from the database. So right now, we don't have dashboards available where you can go in and configure this yourself as an event organizer.
Mitchell Davis:Yep. And so to get all of this information in, to get your theme in with your colors and your logo, etcetera, I basically have to go in and go into the database and set this up for you. Yep. So we got on a call and we're sharing screen and you had like a bunch of things to kind of rattle through. Like, oh, can we do this?
Mitchell Davis:And let's change that here or whatever. And I'm like, okay. We gotta slow down so I can just go do this one thing at a time because I gotta make sure I get it right. And, yeah. So it took us probably an hour, and we had your event set up, which was great.
Mitchell Davis:We've rolled out a couple of small tweaks to the app itself. We actually did a a new app release which kind of baked in some of the changes that we made while Denmark was happening. Yep. We've got a couple more changes to make between now and your event next week, and I'm gonna try and make those today and then get a new release up and up for review. If if those changes don't happen to get approved before Wednesday, it's not gonna be the end of the world.
Mitchell Davis:The app still works and does, you know, 95% of what your what you would like it to do. There's just a few little things that we I'd like to tweak. So Yep. Yeah. Good.
Mitchell Davis:So Yeah. And It's to see it from a different perspective. Right? This is your event that these details matter to you. Right?
Mitchell Davis:That we get this right as opposed to it's just a customer that's kind of out out in the world. You know?
Gavin Tye:So I don't know of any other platform that facilitates this functionality for people who wanna have meetups or build community. Yes, there is meetup.com that will help you organize it or send it out or give you tickets. I don't think it has the functionality that we have and it opens up so much more like yeah, it's, it's, it's phenomenal and moving. And also like, yes, we made a decision to set that up at the moment. We have to set it up manually.
Gavin Tye:And I think it was less than an hour, mate. I think it would, we, there were some tweaks around some, some, some bugs and stuff that we fixed.
Mitchell Davis:Yeah.
Gavin Tye:But in saying that we, as we move into the dashboard now, we were lucky enough to sit down with a prospective client and actually they ran us through which a pretty well known platform to show them how they have to configure an app. And it is, I have to say, and I don't know what your point of view is. You haven't really talked about it, but it was like chalk and cheese compared to what our thoughts were on setting up at like the dashboards. Cause we were thinking about helping the community, adding value to each side of that community so that have their own dashboard. This dashboard that they had was merely about configuring an app that was so complex.
Mitchell Davis:Yeah. Yep. So, yeah, I completely agree. As we're watching and and learning about how it works, I couldn't believe that this is something that they ship and that they charge people pretty good money for.
Gavin Tye:Yeah. Leg it's legacy. If you look at it what the step was before that was built, it was probably you're probably coding to build it. Right? Or Yeah.
Gavin Tye:And so from that yesteryear to that was the step, but now tech has changed and that's been left behind, which is really important for us to take note of. Right?
Mitchell Davis:It's a big opportunity for us to go like, you know, what might take. I think the person that we spoke to said they can spend a day or two configuring the app and getting everything set up, and it was just so clunky. So When when we know that less
Gavin Tye:than an hour.
Mitchell Davis:Yeah. Exactly. Yep. And that was in the database versus Yeah. You being able to go into a dashboard.
Mitchell Davis:Yeah. Sorry. You as the organizer going to the dashboard and and setting everything up yourself, and it's just like there's a yeah. It just felt super complicated the way that it worked there. There wasn't a lot of ability to, like, copy information from one event into another by the sounds of it.
Mitchell Davis:So there's so many things that we saw that we just those are great opportunities to Yep. Improve on the market and, yeah, make our customers' lives easier and make us more valuable. Right? So
Gavin Tye:So and this is where my lead gen and my sales stuff, my strategy goes. Because I saw that and was like, I could I could position us at competitive advantage. I can find a unique I could I think I could find a way to differentiate ourselves against that. So from that call, I've done some research and I know what the average life cycle of a client is on that platform. So I've now gone out and I've researched.
Gavin Tye:There is on LinkedIn and also some other platforms as well. Then you can find out what technologies are used in businesses. So now I've gone out and I've gone, okay. I can find at least a few 100 of these companies that use that technology. And I'm going to assume of, let's call it a thousand of any point in time.
Gavin Tye:If their average is three years, there's going to be a certain amount of them in flux, like trying to position off the platform and looking for, so that's where I would go and then try to actually start speaking to them and try to find the people who are currently entering or maybe thinking about transitioning off in time. Yep. And so my my lead gen strategy is now pivoting towards that.
Mitchell Davis:Yeah. Yep. Yeah. Okay. That's really exciting.
Mitchell Davis:It's it's cool. Things are moving at the moment. It feels like we're kind of flywheeling a bit, which is just awesome. Right? Yeah.
Mitchell Davis:Yeah. Yeah. I I
Gavin Tye:really appreciated you saying on the phone last night that you were talking to Nicole and were like, it has and you were like, we're happy that we joined forces. And I was saying to my kids, hey, kids. See? You're lucky to have me as a dad. And they did not care.
Gavin Tye:Yep.
Mitchell Davis:It was good. It was good talking with them. So Saxon had been playing soccer. He scored a goal apparently. So that's very exciting.
Gavin Tye:Did or he didn't.
Mitchell Davis:Yeah. He's making it up. But it was good. Yeah. That was great.
Mitchell Davis:And, yes, I stand by Nicole. We we went to lunch yesterday, and we were talking I forget the exact context, but, yeah, basically, she was just like, that's what it was. It was about I showed her the Founders Collective
Gavin Tye:Oh, yeah.
Mitchell Davis:In the app. And I said, you know, we're still working on some of the colors and stuff, but this is it. And she's like, wow. It's really cool that Gavin's doing that and that he's, you know, using the platform and, yeah, just kinda all of this stuff. And she's like, I'm really glad that he is who you, you know, chose basically to to partner up on this with because it's yeah.
Mitchell Davis:It just really shows. So I do feel lucky, and I'm very glad that you're, you know, working as hard as you are on this. People can't see the video, mate, but you you you you're starting to cry.
Gavin Tye:Thanks, mate. Alright.
Mitchell Davis:Anyway, so
Gavin Tye:Enough blowing,
Mitchell Davis:each other.
Gavin Tye:Let's move
Mitchell Davis:on. Let's talk about LinkedIn. So Yeah. Let's do some some outbound updates. So what's going on?
Gavin Tye:Yep. So we've been doing the outreach. We're we're actually doing a soft outreach. We're just trying to connect because we don't wanna waste our bullets at targeting people. So I've actually I did a LinkedIn message with a Loom video and then actually booked a meeting.
Gavin Tye:Like I got a meeting booked. I've got a meeting with someone next week, I think, Patty out there. And then you've actually reached out and we just got someone who's happened to be moving into their buying cycle. They got a conference in June next year up here on the Gold Coast near me. So we've got a meeting next week with them and it's really exciting.
Gavin Tye:You've done some research and you've seen how many people are likely to go, what the price cost of the ticket is. Again, we want to position the ongoing community aspect of it. Cause they are an association. But yeah, like I think you've recorded a few more Loom videos than me, but we're not getting much response on that.
Mitchell Davis:We're hardly getting any views on any of them. Yep. People see the message and then like, that I've sent them saying, hey. You know? Hey.
Mitchell Davis:I've just recorded a little video. And we're seriously talking. It's like a forty five second video. Yeah. But just people aren't even clicking on it.
Mitchell Davis:You know?
Gavin Tye:So that that's okay. Right? Like, it's alright. We'll we'll that's fine. Yeah.
Gavin Tye:There's many different things we can do. I think one of the reasons to be quite soft on our approach and just connecting and leaving it at that is because I do want to start doing a webinar into those groups of people and we can't blast them. Right? We've got to try to be authentic. The market we're going for is a softly, softly market.
Gavin Tye:Right. So like associations and charities. So you can't really, you can't really, if you push them too hard, you break rapport. They're just Yeah. Right.
Gavin Tye:So I think that's okay. I've got a plan for that. Like, we've always got plan one, two, and three. If that doesn't work, it's not like, oh, well, what do we fucking do? We've got about, I've got about three or four plans lined up in succession.
Gavin Tye:That's okay. I had another thought there. I've lost that at the moment, but I've been exploring other lead gen strategies with other businesses at the moment with who I work with in sales market fit. And I've been using deal buddy to write case studies. It's gotta be a big enough client because otherwise it's not going to work.
Gavin Tye:But I've been writing a case study based off the value that the business has, but applying it specifically for decision makers in the business. So most current, the reason I thought about that as doing it something different is you've got to get away from AI doing lead gen. So lead gen AI lead gen is very generic, but will blast out to lots of people and hopefully they'll get a 0.1 or 0.2 response rate. Right? It's the same as email marketing back in the day or letterbox drops.
Gavin Tye:That's all they're essentially doing. They're doing letterbox, email box drops. It's all they're doing. So what we're trying to do here is another strategy people were saying is, Hey, I've done a report and if you're interested, let me know and I'll send it to you about your business. Or I can do an assessment on your website and come back to you about the business.
Gavin Tye:The people aren't doing it. They're just trying to get people to go, oh yeah, thanks. And then they'll do it and then they'll reply. Right? Yeah.
Gavin Tye:It worked for a while, but a lot of people are doing it now. So what I think is really an interesting next step is to do the report, trying to add value, send it to them, multiple people in the business at the same time, and hopefully you spark some interest and then move on. The price point's got to warrant it because you can't do too many of them. But at the end of the day, your brand is you're trying to help them. If they don't even engage with you, they still have a valuable piece of content.
Gavin Tye:Right? And so lead generation strategy then pivots to, I want, I just want them to read the white paper. If the white paper is valuable enough and is presented, they should, the law of reprocity may kick in and then they might want to engage. And then you go from there. So we're doing that with a client of mine at the moment, their price point for what they do is 250,000 a year starting app.
Gavin Tye:Right. So it warrants it, but I think it's still, we can do that for six sides on these bigger clients that I want to chase.
Mitchell Davis:Yeah. Yeah. Yeah.
Gavin Tye:But when we're ready too. So yeah.
Mitchell Davis:Yeah. That's right. Yeah. Okay. Cool.
Mitchell Davis:Amazing. We've got in here. We we had a big call with a a big charity. Do you wanna walk us through that?
Gavin Tye:How about you walk us through what you thought it was? Because I I'm an optimist with it. I think it's going exactly to plan. And I think they're very close. But what what's your perspective on it?
Mitchell Davis:I feel really good about it. So we had a call with you have been having multiple calls over the last six months or so, I think, with this organization kind of showing them our system and what we can do and why we're doing it. It was finally time to kind of escalate that up the chain on their side of things Mhmm. And get us in front of, you know, some people that are a bit higher up. And we we got on this call.
Mitchell Davis:It was so funny because I think it there were four people from their side, and two of them joined with I won't say the exact names, but they joined with, like, very weird
Gavin Tye:Oh, yeah.
Mitchell Davis:Not their names. So it was like
Gavin Tye:A gamer site. Yeah.
Mitchell Davis:It was like gaming usernames. And I was like, what is going on? Is this link, like, to this call being leaked out somewhere or something? And then they at at first when they joined this particular one, it was like x d blah blah blah blah blah. Right?
Mitchell Davis:Doesn't matter. But I was like, what's going on? And they didn't have their camera on at the start either. And so then then eventually this camera turns on, and it's this lady. And, I'm like, what the heck is with the name?
Mitchell Davis:You Well, and I made a bit of a a comment about it just all, like, in good fun. And she's like, oh, it's my son's, like, Google account or whatever. We were just we were kinda laughing about it. And then someone else joined also from the same organization who also had that was like a a business name of something that they were doing a while ago, but it was just funny. It was a very interesting start to the call.
Mitchell Davis:Anyway, we get on, and then we're talking, and this person that you've been speaking to for ages kind of intros us and then hands it over to you and you took it from there and I was just sitting back kind of I would contribute every now and then but yeah it was just really good to see you do your thing and you did it really well and there was like natural stopping points for people to ask questions and stuff and it was just I was watching it and I was just like, man, this is cool to get to see you do your thing. This is when you're in your element. You've sat down and you and I before that call, we got on and I was kind of asking you, like, is there anything that you want me to have done? And you're like, no. No.
Mitchell Davis:No. I've already got it. I've got it all sorted. I've got it prepped, and you knew what you wanted to say and you thought about it all. And it was kind of just it felt like the equivalent of, of watching or what's the right way to say it?
Mitchell Davis:Like, with me, with my development stuff, how sometimes I can feel like I've really nailed a certain feature or whatever, you know, I figure something out and this was your equivalent of that just seeing you like execute on something really well. So came away from it feeling great. One of the higher ups who was on this call immediately was like, I've gotta stop myself because I'm getting too excited about this. Give me, like, a couple of days so we can go have a think about it. So it just all felt and it just felt really good.
Mitchell Davis:Felt like, okay. It's probably moving in a in a yes direction. Yep. That call was on Tuesday, I think it was. So have you had any update or heard anything from them yet?
Gavin Tye:Yeah. I I knew from text message, so let me have a look. So, yeah, I think you're I think at the end of the day, it's so much more fun when you have fun with your clients. Right? Even if they go forward, at least at the end of the day, it's fun.
Gavin Tye:Right? And I think that's where culture really comes into it. If you can align your culture with like and get alignment of culture. And I was lucky enough to go to their event. If people know the if people have listened, they'll, they'll know who we're talking about.
Gavin Tye:We're just not ready to call it out, but I got a good chance to see what they were like. And they are for a, for a church based charity. They are fun. Like, I'm not saying church based charities aren't fun, but they some of the stuff they were doing at the event I went to was politically close to being politically incorrect, but funny. You know?
Mitchell Davis:Freewheeling. Yeah.
Gavin Tye:Yeah. Yeah. They were awesome. And I just think at the end of the day, you're just trying to align and help them achieve their goals. Right?
Gavin Tye:If there's no alignment there, I can't find the message. I'll find the message in a minute. If I can't if there's no alignment, then there's no alignment. You don't want to sign something with someone and have it being, oh man, they're dickheads. I think they're really great people.
Gavin Tye:And the same as volunteering WA, they're amazing people. They're fun. And same as Michael and even Blair of Alive.
Mitchell Davis:How'd you go?
Gavin Tye:Yeah, I found it. Hey, Gab, you're welcome. Really positive feedback so far. I'll keep you posted. That was on Tuesday afternoon.
Gavin Tye:And I think Holly, which is another Holly, she only works part time. So we'll find out next week,
Mitchell Davis:I reckon.
Gavin Tye:But that was good as well. And then we had another meeting also with a, like a pretty decent association here in Australia and she's been really open to, showing us and, and going through things. And she's really positive, but I've also correctly anticipated that, and I bring one of the things that I think that people should do in sales who are trying to do this, if you think there's an issue, bring it up. And then I'll either confirm or deny. And so in our call the other day, when they were showing us what they're currently doing, I framed an objection that I thought that would happen or an issue.
Gavin Tye:And it was, I, if I'm in your shoes, I would be hesitant about jumping out of the frying pan and into the fire because you, they're a known quantity when not. And she's
Mitchell Davis:like- They are switching from an existing platform.
Gavin Tye:They would be if they wanted to, if they were going to come. Right? Yeah, exactly. Yeah. And, and she was like, yeah, a 100%.
Gavin Tye:I was like, yeah, I knew I would be, If I was you, I would be. And I think sales is largely empathy based anyway. Right? You've got to understand what those objections are because they might not tell you. And so we have a plan for that.
Gavin Tye:We're going to give them a demo environment. We're going to run through a bit of a business case development for them. We actually floated pricing past them, what our pricing structure that we talked about last week. And it was aligned perfectly with what I thought it would. It actually worked out really well and, yeah, it's, it was really good and it's all genuine.
Gavin Tye:I'm not trying to sell something that people don't want. We genuinely want to help them have achieve their purpose more easily and better. Right. That's it. That's it.
Gavin Tye:That's all we really want to do. We're not trying to sell them some smoke and mirrors. We genuinely wanna help. So I think that's a big That's
Mitchell Davis:that's the part that has struck me a bit is like the the outreach that we're doing and these people that we're messaging on LinkedIn and then the at least the ones that come back Yep. They genuinely seem interested. It's like really cool to see the machine work and, like, the connection that's being formed there. And, yeah, it's just like, whoo. This is great to see.
Mitchell Davis:And that has all come from what you've been doing. So yeah. Anyway, this is a lot of patting on the back on this episode.
Gavin Tye:Yeah. Oh, mate. I'm enjoying it. Like, typically do for an hour. Let's go for two.
Gavin Tye:Like, and they just make all the last hour about me. That'd be perfect. But but I do think in all honesty, most salespeople, most sales organizations are like try to force something down people's throats. Right? And they pressure or they discount.
Gavin Tye:I think if you can find alignment and help people achieve, and, and it's a softer sale, particularly for software as a service. If you force something in the beginning and they have regrets later, it makes a twelve month or two year contract a real difficult relationship as far as kind of like a forced relationship, right?
Mitchell Davis:Yeah.
Gavin Tye:Marriage. But if they generally are excited to get started, look at Holly, for instance, every time we get on a call, I would love to see the notes that she's taken. Holly from VWA. She's taking so many notes. She really, really is genuinely excited.
Gavin Tye:And I learned that when I was at Redeye, if you can help them achieve their goal first, then everything else is easy. But if you're just trying to sell them something with no intentional understanding of what they're trying to achieve, it's like pulling teeth. It can be like pulling teeth. So, yeah, I've been excited about this week around this week. And it's only
Mitchell Davis:me too,
Gavin Tye:maybe four or five weeks since we started doing the lead gen and we're starting to get this response. Yeah. Yeah. It's been great.
Mitchell Davis:Yeah. Episode 25, we started talking about lead gen. Could see. So
Gavin Tye:Even the the charity that we spoke to or the association spoke to this week, they were like, I can see how this applies to our other. I've seen them on LinkedIn at these other events because it would be applicable to these as well. Like they're already joining the dots with it. Right? And that's how you know that we're onto something is because how we're trying to solve these fundamental problems that they haven't been able to solve that just exist.
Mitchell Davis:Yeah. It's good stuff. It's very good stuff. Why don't we round up the the episode with an offer that we couldn't refuse from mister Michael Dorinda. So shout out Michael.
Mitchell Davis:He heard about what's going on and he reached out and he's kind of looking he's a Laravel developer and he runs LariCon AU, and he reached out to me and he said, hey, how would you feel if I helped you out with some of the dashboard work? And, yeah, we are very thankful. And I I said, look. I'm gonna have to talk with Gavin. Just make sure he's comfortable, but I'm pretty sure he's gonna say fuck yeah.
Mitchell Davis:Like, called you and you're like, fuck yeah.
Gavin Tye:Why would I say no
Mitchell Davis:to that?
Gavin Tye:Yeah. Yeah.
Mitchell Davis:Exactly. Yeah. So so that was amazing. So we we did a bit of onboarding this week. He's now got access to the the GitHub repo where we've got the all the back end.
Mitchell Davis:And it was funny because we Michael and I are quite different in terms of our Oh, sorry. Well, yeah, our looks, but also the way we go about, yeah, hair as well. Yeah. He's got a lot more hair. But he's he does things in a different way to me across a broad spectrum of different things.
Gavin Tye:Like
Mitchell Davis:what? Kind of think of him as a he's a bit more, like, legit, I would say. I can be quite loosey goosey and, like, goal oriented of, okay. We've gotta get this done, and that might come at all costs. You know?
Mitchell Davis:If there's a deadline of it's gotta be done today, then let's just get it done. You've kinda gotta know where to take shortcuts. I'm sure he knows how to do that as well, but I could kind of I got the feeling he's pretty similar to Chris as well, who there's always this push and pull between Chris and I of like, okay. Let's just do this, you know, and then we'll kind of we'll figure it out after. Like my house.
Mitchell Davis:Is
Gavin Tye:it? Mel and I. Yeah.
Mitchell Davis:Yeah. Yeah. Yeah. Okay. Who's the who's the push and who's the pull?
Gavin Tye:I'm the pushies. No. I'm the, big picture, not detail.
Mitchell Davis:Right. Okay.
Gavin Tye:She's she she needs a full story to to go forward. Yeah.
Mitchell Davis:There you go. Alright. Okay.
Gavin Tye:I'll just I hijack your story.
Mitchell Davis:No. Look. It's all about you. It's alright. I get it.
Mitchell Davis:I'm learning now. It's okay.
Gavin Tye:That's the head topic of the episode.
Mitchell Davis:Anyway, it was it was very interesting to then go through the onboarding flow we of, like, getting Michael's system set up to be able to work on this because we do have very different technologies that we're using and, yeah, it was just really interesting. So we got on a call and we spent an hour sharing screen and going through and getting it set up and we were just riffing and giving each other shit the whole time and it was great. I was loving it. So Michael, I know you listen to these, so thank you. We really appreciate it.
Gavin Tye:So who would you say is better out of you and him?
Mitchell Davis:Probably him. That's fine. I got I got no problem with that. I'm just I'm just I'm being controversial. Right.
Mitchell Davis:Yeah. No.
Gavin Tye:That's a
Mitchell Davis:good Yeah. You won't get me. It's fine. I've I do have an ego, but I don't
Gavin Tye:Trying to get the responses on Journey at Six Sides.
Mitchell Davis:No. We're not getting them. And I'm not reading them out, so don't bother sending them. Anyway, so we'll we'll keep you posted if anything comes out of that. That obviously we have zero expectation of anything.
Mitchell Davis:It's all just whatever he can happen to add for us. We appreciate it. Yep. Especially while I'm working on the mobile app side of things. So and it's it's pretty cool if you think about it from his perspective because he'll get to add stuff that he can then use Yeah.
Mitchell Davis:In this service that he's paying for. You know? It's like if I could log in to Xero and add something that does some of our accounting or something like that, it's
Gavin Tye:like Yeah.
Mitchell Davis:Yeah. It's a really unique position, and it's only come from the the great relationship that I've got with him.
Gavin Tye:So It's really designed with then. It's proper design with our partners. Right?
Mitchell Davis:Yeah. It is. Yeah.
Gavin Tye:That's design for.
Mitchell Davis:Say that on all on on the calls that we we have with customers and, you know, we wanna work with you. We wanna design this with you. We want it to be a platform that you want. It's not just about our vision. Mhmm.
Mitchell Davis:And he's literally, like, living that. So Yeah. Yeah. Yeah. It'll be really interesting.
Mitchell Davis:I'm gonna have another call with him probably next week now that he's kind of got the code base and he's set up and he is able to work on it. I'll sit down with him and kind of just give some broad strokes direction of okay these are some of the things that we would like to have but what I can tell already just from what I know about him is he's more than happy to kind of steer his own ship. So it's not like I'm gonna be assigning him tickets. Hey. Go do this.
Mitchell Davis:It's not like that. It's not that type of a Yep. Arrangement here. So it's gonna be really cool seeing
Gavin Tye:So how are we thinking about that? We think about a general dashboard for event organizers, then we'll have dashboards for with is he just working on one for event organizers or associations?
Mitchell Davis:Say so. Yeah. So we'll have, like, a a set of functionality that is I think our primary dashboard user will be the event organizer.
Gavin Tye:Yeah.
Mitchell Davis:And then other sides of the community will be able to log in and view different things. Yeah. Like, we wanna make it possible for sponsors to have someone in their marketing department is sitting back in the office, and they can be logged into the dashboard and immediately viewing photos that are being taken by their salespeople or whoever's at an event. Right? So there's different overlaps there and that we wanna do, but for now, I think the main thing to focus on is setting up an event and adding all of the information that you and I had spent an hour on, in the database.
Mitchell Davis:Yep. If Michael can help us get, you know, closer to setting that up independently, then amazing. And he stands to benefit from that as well.
Gavin Tye:He can
Mitchell Davis:set up his own event.
Gavin Tye:Yep. So I think when you think about it, probably attendees won't need a dashboard. Right. Cause they're just going go to the event, use it, maybe chat with people. But if they do turn into an event organizer, like a meetup or something like that, then they would, then they would transition.
Gavin Tye:And then speakers maybe, sponsors yet for sure. But yeah. Okay.
Mitchell Davis:There's lots of functionality that I would like to have available. Like for speakers, I would love for them to be able to log in and view their engagement right through the duration of their Yep. Talk or view a list of people that were marked themselves as interested or Yes. Okay. All of their, like, responses to questions and stuff.
Mitchell Davis:All of that. I think everyone can benefit from that Yeah. From having some website that they can log in to maybe export all of the photos that they were tagged in.
Gavin Tye:Yeah.
Mitchell Davis:Things like that. Like there's or a list of connections that they made even if they weren't a sponsor, they might still be interested in following up with people that they met. Right? And if they can do that from the website with a one click button to go to their LinkedIn to to someone else's LinkedIn or whatever, like, can do that sort of stuff. So Yeah.
Mitchell Davis:I do see everyone being able to use the dashboard quote unquote, but we're a long way from all of that stuff happening. The focus now for Michael will be his own perspective as an event organizer. What does he want to see and be able to do?
Gavin Tye:I do think there's like, this is where the potential for AI might come into it. Right? Where they can give people suggestion or make draw comparisons or, or like, hey, I recommend you go reach out to this person or, you know, making a word cloud for a speaker. There's so much fun stuff that you can do once we get the fundamentals right or report, report writing. So, exactly.
Gavin Tye:Hey, I gotta go, mate. I've got a meeting
Mitchell Davis:in. Yeah. Yeah. Absolutely. Alright, mate.
Mitchell Davis:Well, look. Where can people find you online?
Gavin Tye:Mate, at the Founders Collective. No.
Mitchell Davis:What in?
Gavin Tye:You in person? Yeah. Gavin Ty at LinkedIn.
Mitchell Davis:Perfect. Yeah. I'll have a link to that in the show notes. You can find me online, Mitch Dev. And thank you for listening.
Mitchell Davis:We'll catch you all next week.
Gavin Tye:Yep. Awesome. No worries. Thanks, mate. Great episode.
Gavin Tye:A lot of fun. A lot of, a lot about me. I really like it.
Mitchell Davis:Mike likes this one. Hope I was sufficiently perked.
Gavin Tye:You asked? Maybe it was the walk. Maybe the walk is the key. Yeah. Maybe.
Mitchell Davis:See how we go. Alright, everyone. We'll catch you next week.
Gavin Tye:See you, mate.