30: Eating our own dog food with 100 founders watching
#30

30: Eating our own dog food with 100 founders watching

In this episode, we celebrate our 30th episode with a jam-packed update on everything happening across SixSides, Founders Collective, DealBuddi, and beyond. From shoutouts on LinkedIn and Stripe giving $1,500 in credits, to onboarding a Laravel legend to help build the dashboard – it’s been a huge week.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

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In this episode, we cover:
  • Hitting 30 weeks of podcasting and what it means to us
  • Why email shoutouts are done (unless you’re Holly on LinkedIn)
  • Feedback from PlanetPrice and our unofficial sponsorship 😆
  • Stripe sponsoring our Founders Collective event with $1,500 in credits
  • How Founders Collective blew past 100 RSVPs
  • What we learned seeing a competitor's clunky UX
  • Mitch's perspective as the first-time event organiser using SixSides
  • Michael Dyrynda offering to help with dashboard dev
  • CEO/CTO titles and why they’re a bit awkward
  • Our call with a major charity and how culture alignment matters
  • LinkedIn outreach updates and what’s working (and what’s not)
  • Why softly-softly lead gen is our approach with charities and associations
  • Using SixSides as a living case study to win future customers
  • The broader vision for dashboards and future functionality
  • Sales Market Fit strategy updates and deep lead gen thinking
  • Gavin’s dad jokes and Mitch’s sarcastic energy peaking

Chapters:
  • (00:00) - Intro
  • (01:23) - Email shoutouts – NOT
  • (01:45) - Holly’s LinkedIn shoutout
  • (02:58) - Feedback from PlanetPrice
  • (04:12) - Celebrating episode 30
  • (06:19) - Build Your SaaS is back
  • (10:42) - Founders Collective deep dive
  • (14:23) - Stripe’s sponsorship and Tag, You're It
  • (18:35) - Setting up the event in the database
  • (20:59) - Competitor dashboard UX breakdown
  • (24:33) - Gavin’s lead gen targeting strategy
  • (31:05) - Our big charity call
  • (36:51) - Anticipating objections in sales
  • (40:50) - Designing the dashboard with Michael Dyrynda
  • (46:06) - Multi-role dashboards and future vision
  • (48:34) - Wrapping up – shoutout to Michael

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

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