If you are out there, just do me a favor right now. Hit the hit the show notes, hit the journey @sixsides.co. Send us an email. I don't care what it is. Just send it.
Mitchell Davis:Alright. We I wanna get five emails that we can report on next week. And you can say whatever you want to say, unless it's something really inappropriate, we're going to read it out. So that's, that's your listener challenge for the week.
Gavin Tye:Do you have a business that you want us to promote? Right? Are you a founder or lack of a startup or you a developer and you want, you know, you want your, your business mentioned, give us
Mitchell Davis:a We will give you free promo for one episode. Alright. So send us your, your ten second pitch. Yep. How's that sound?
Mitchell Davis:If that doesn't incentivize you, then god help you. I don't know what we can do.
Gavin Tye:So Well, Mitch, you should have said this at the beginning because most people don't get to the end of the podcast to listen. Right? So
Mitchell Davis:Maybe I'll do a cut. I'll move it in editing. Alright? We'll see. I'll put that at the front.
Mitchell Davis:Hey. I'm Mitchell Davis, a Laravel developer.
Gavin Tye:Mate, Gavin Tye, sales and marketing cofounder of Six Sides. Good day.
Mitchell Davis:That's it. And we are building sixsides.co. It's an events platform that helps you build a stronger community through events. This is our b to b SaaS journey. How are you going, mate?
Gavin Tye:Mate, pretty good. Pretty good. I was over the flu a couple of weeks ago. Now I've got a sinus, bit of a sinus challenge, but other than that, fantastic.
Mitchell Davis:A sinus challenge?
Gavin Tye:Yeah. Yeah. Look at his big nose, mate. It's not a normal sinus challenge. It stops the common man.
Gavin Tye:If it was look, look at his massive, massive nose, massive sinus.
Mitchell Davis:You're in the big leagues.
Gavin Tye:I am. Yeah. You're muck around.
Mitchell Davis:Yep. That's right.
Gavin Tye:How are you, mate?
Mitchell Davis:I'm good. All in all, pretty good. We're we're recording on a Monday because we we had a meeting on Friday, Arvo, that we wanted to be able to kind of report on back for today. So it's good. It's Monday morning.
Mitchell Davis:You and I just had a a really awesome call before this where we kind of went through bunch of different stuff and, a lot of it relates to pricing, so we're gonna try and make that a bit of a feature of this episode. So that was really good. After that meeting, I'm feeling pumped. But yeah. Then on the weekend as well, got to spend some time with Nicole's family, and that was awesome.
Mitchell Davis:What about you? I know you had some you had a fun weekend.
Gavin Tye:Yeah. We did. We was it was Saxon, our son's third birthday yesterday. So we took him go karting because he's finally above the height and we went on the dual carts. And Mel was in front with Harper and I was behind.
Gavin Tye:And as soon as we took off, it was like no friends. And I was and so Saxon was, like, holding onto his helmet. A lady took a photo and he was just bored like this. And I I thought he was scared. And I said, you're alright?
Gavin Tye:He's like, yeah. I'm okay. And yeah. We we for a dual Yeah. He was bored.
Mitchell Davis:Yeah. Yeah. Wow.
Gavin Tye:On a
Mitchell Davis:go kart. That's like peak childhood right there.
Gavin Tye:But Mel took a big hit from a guy just pop like like t boned her. And at the end she goes, I'm about to punch on. I was like, oh, here we go. And, but she calmed down before she got off. Yep.
Mitchell Davis:Yep. It could be brutal. I haven't been on go karts in forever, actually.
Gavin Tye:Take no prisoners, mate.
Mitchell Davis:No. No. That's right.
Gavin Tye:Yep. I even went past, stuck my finger up at Mel. Was like,
Mitchell Davis:Gotcha. Yeah. Yeah. Very good. Alright.
Mitchell Davis:Well, look. Why don't we just jump right in with what we've just gone through and and talked about on this call prior? So, we're gonna give you a bit of a a pricing strategy update. So Yep. Why why don't you kinda tell us where we've been for the last, what, nine months or so with our pricing?
Mitchell Davis:How have you felt about it?
Gavin Tye:Yeah. So we started six sides, which was event kit as an event app and our pricing structure then reflected that mindset, which is an event for an event. And so up for our three events that we have or three clients that we have, it's per event and a per event pricing structure. Right. But since then our strategy or how we want to evolve the business is different.
Gavin Tye:We want to help associations and communities build their community through events. And the per event structure does not support that. And so we've been waiting until we just haven't needed to cross that bridge yet. But now that functionality is getting to the point where it is, it is sellable and people were having buying conversations with people is now today we worked on how that, how our structure would look and we want to make it really, we want to make it really simple, but I think the complexity with B2B SaaS pricing is it seems simple, but it can be complex. I think the real art is making it simple to follow and simple for the clients to follow.
Gavin Tye:And I think we landed on that today, which is yeah. Which I think is a differentiator that what's in the market as well.
Mitchell Davis:It's true. Yeah. Yeah. So unfortunately, we're not gonna share the exact numbers with you, the listener, because it doesn't really serve our interest to publicly announce any pricing right now. But what we can do is try and walk through the process of what we were thinking as we've come up with this.
Mitchell Davis:So we can say that we're not doing per event pricing, instead it will be more based on like almost like annual membership. So number of people that your events will have at them within your community over the course of a year. So we wanna try and incentivize our customers to grow their memberships, grow their organization, or or their reach for whatever purpose they're trying to achieve. Right? So it might be to generate more donations or it might be to just have more attendees at year at next year's, you know, annual conference or whatever that might be.
Mitchell Davis:But by not doing it as a per event pricing, we're incentivizing that association to hold more events and have more, like, points of connection between their attendees and try and help people feel more connected because it will naturally bring more people in to the fold. Right?
Gavin Tye:Yep. Well, our hypothesis is the stronger the community and the larger the community, the more that an association will achieve their purpose. Right? Yeah. And so we don't want to restrict them being able to hold events, but we want to help them grow their community.
Gavin Tye:And as such, if we can do that and facilitate that and help them build awareness, then we will grow with them as well. Right. At the end of the day, but our pricing structure is based off tiers of members really. And depending on the size of an association or their rate of growth or you know, their purpose, we can have some variables where we'll change some things around to suit their needs. But the framework will be the same.
Gavin Tye:It's just a simple per member tiered member pricing structure. Really? Right? Yep. And then and then that even lends itself once we're ready to release to the like, from the public where people can sign up from 6sides.co, then we'll we'll that mirroring or pricing will mirror that as well.
Mitchell Davis:Exactly. Yeah. So the numbers that we've got right now, we we're obviously gonna test these with, different potential customers that we're having conversations with. And then hopefully, you know, sometime next year, we'll be able to put up a public, like, pricing page and you can go sign up, you know, that sort of a thing. But then for any large businesses or or, you know, event runners or whatever that have like numbers, you know, enterprise tier type stuff, then, obviously, there's, like, conversations that we would wanna have with them and have a kind of customized pricing, you know, at that scale.
Mitchell Davis:So
Gavin Tye:Absolutely. And and I think the trick to it with SaaS pricing because I worked at this company that we were managing millions of artifacts of engineering drawings and stuff. We we simplified it. We took out user based pricing and then put in artifact pricing so people could quickly go where our artifact growth is this much. We projected to be this over a couple of years.
Gavin Tye:Okay. I've got price certainty. And that's where I think the challenge comes from with B2B SaaS pricing is uncertainty. Like so or like scale of price without a clear return on investment. Right?
Gavin Tye:And so if we're ever gonna say our pricing is 10,000 a year, 5,000 a year, 3,000 a year, 20,000 a year, we've got to associate that to, or tie that to ROI or tie that into their purpose. Right? If we're gonna charge someone 10, we bloody well sure have better be able to help them raise an extra 100. Right? And if we can do that and prove it, then it's our pricing is justified.
Gavin Tye:So Yeah. Yeah. Yeah. So we've quickly run the numbers on on an of a couple of people we're meeting with this week and the ROI stacks up. Even on a 3% increase in donations, is a 20X ROI.
Mitchell Davis:Yeah. Which is crazy. Crazy to see.
Gavin Tye:Yeah. Yeah. That's right. And if it goes to 20X, we're gonna assume that their community growth is way more than they anticipated. But in saying that it's like $1,800,000 And even if it was a 100 and not well, 90,000 still 20X ROI, it's still justified.
Gavin Tye:So we we gotta be very, we have to be very conscious of that. So yeah. Yep.
Mitchell Davis:Yeah. So, again, apologies. We can't get too deep in the weeds on it, but, yeah, it just doesn't make any sense for us to do But right it was really powerful to sit down and go through, look at it all together. We were using chat GPT originally to kind of help rein in on, okay, these are some different ways that we might wanna do it. Like, ever since day one of you and I partnering together on this, I've been thinking like, okay, it should just be this certain amount per attendee at events and you were like, no, no, no, no, no, we're not ready yet.
Mitchell Davis:We don't really know how to price it. So then all through these last nine months, every conversation we've had has we've kind of started that conversation sorry with customers. Yeah. We've started those conversations with like look we're still figuring out pricing, we're trying to you know to kind of lower the guard a little and make it a bit less like no this is exactly how we do this because we didn't know yet right and we still don't know we won't know this until we have another ten twenty customers that have gone through this exact process and then we can feel comfortable publishing it. You know?
Gavin Tye:Interestingly, it's not very far off about what you said that you thought the pricing would be, but we just didn't have I couldn't see it. I couldn't see that in context. We had to go through this process today and thinking about it for a few months and then we needed the context. So, or, well, first and foremost, I need to be able to sell it.
Mitchell Davis:Yeah.
Gavin Tye:Right? If you just, if you say, Hey, it's $2 a person a month. Okay. Yeah. That's great.
Gavin Tye:But how do I actually position that? That doesn't, it doesn't help. Like, but today I think was really a really it was a really good exercise for us to believe in our pricing. Right? Yeah.
Gavin Tye:Cause I didn't believe in the, whatever we were saying the pricing structure was, but now I absolutely believe it. I can defend it. Right? But if anyone's listening and they are having troubles or they've learned some lessons about B2B SaaS pricing in their business, or they've had some challenges would be real. I know we talk about messaging a journey at six sites, but it would be really appreciated if you could just send us an email about the challenges and we'll read that out on the meet and our future podcasts.
Gavin Tye:Right? Yeah. Cause it's because I don't think that's isolated. Right?
Mitchell Davis:Yeah. But there's a lot of people going through same types of things, you know? Yep. It's hard. It's hard to figure out your pricing.
Gavin Tye:Yeah. But I do think as to how we have it today, what we've come up with, it's as simple and as really simple for a client to understand what they're on the hook for, for pricing, considering that they grow over the next two, three years is what we're aiming for in contracts. Right? And so I do think that would be yeah. And we'll, you know, we briefly spoke about this today.
Gavin Tye:We'll talk about volunteering WA in a second, but, you know, I think presenting this type of pricing to them would get their feedback, I think is a litmus test of where we sit.
Mitchell Davis:Yeah. Yeah. Well, let's get into it. So, we did have that meeting, and it was with Volunteering WA, and that was on Friday. Yep.
Mitchell Davis:Now for anybody that's new to the show, we are running the Six Sides app for volunteering WA in early November at their biannual state conference, I think it is.
Gavin Tye:Yep. Every two years used to be yeah. Every four years be biannual.
Mitchell Davis:It's one of those weird words, isn't it? Yeah. Yep. Anyway, so, how how did you think the meeting went with with volunteering WA?
Gavin Tye:In all honesty, if we could have all our clients has been as receptive and as understanding and as supportive as what Holly is from volunteering WA as we would have a unicorn client in no time. Like she she's fantastic. She's as good as you could ever hope for in any business that I've worked in. She's as good as any client that you could ever hope for. Unfortunately, I just don't think that that I think Holly's an anomaly.
Gavin Tye:Maybe I could be completely wrong. It could be the type of industry we're in, but Holly's been fantastic. And she's completely understanding we've taken some key lessons out of the Laravel live experience and we shared them with her and she was completely on board. Namely is we want to make sure the attendee experience is a 100%. Right.
Gavin Tye:And we're not going to work on the backend for this conference because even Holly goes, just for the four of us, don't worry about it. Just work on the attendee experience. And already she's excited about what the app looks like and how it will what it'll offer her. Yeah. But yeah, like I think so out of that with Holly, we've really stripped back your workload because you were very close to overcommitting yourself to too much again.
Gavin Tye:Yep. And now I think we can you can focus on quality, not quantity. Right?
Mitchell Davis:Yeah. That's right. So so we're gonna go through and just focus on the mobile app on the six weeks or so between now and our self imposed, like, hard stop deadline Yep. Which I I don't have the exact date in front of me now, but it's like late October. Right?
Mitchell Davis:So it's two weeks before their conference basically. So I think it works out to be about six weeks of work and we're gonna use all of that time to just focus on the mobile app and deliver like make a bunch of improvements from what we had available for Laravel Live Denmark. And we've got a bunch of different ideas, different things that we wanna get put in there. There's some different areas that we're gonna tidy up. So our strategy is gonna be basically each week, you and I are gonna sit down, look at a few screens in the app just a few at a time that feels manageable.
Mitchell Davis:We're gonna basically go through on a screen share, look at those screens, hop into like Dribbble for example, which is like the bunch of designers. We've talked about it a bunch in the earlier days of this show, but taking inspiration from a bunch of other designers that have put their work up online. So taking inspiration from them and also adding, like, new functionality as well that we think would be really great to have at both Volunteer and WA and a week after them in mid November LariCon AU. So all the work will go into it. Yeah.
Mitchell Davis:In the we'll have that hard stop of late October somewhere around there and that's one of the key takeaways that we took from Laravel Live Denmark was that it's just not gonna be sustainable. It's not a smart move to be working on functionality right up to the event and even in Denmark's case like during the event we were rolling out new functionality because it takes a lot of work, right, to to deliver an app and your your first event, right, in in the platform. So it took a lot of work and, yeah, we we still had to do some work right up to and during the event. So we don't want that to happen again. So Yeah.
Mitchell Davis:Yeah. So we're we're putting that deadline in place and we're just gonna keep chipping away at it each week, and I'm I'm really excited. It certainly has, like, taking the burden out of having to also provide the web dashboard has certainly helped because now I could just focus all of my time on on the mobile app. So
Gavin Tye:I think it's challenging too, like a new app, not that I'm a developer, but a new app, there's never enough. Right? Yeah. But the reality is a lot of that functionality is not used, but it just need it in like, it's not as used as what you would think it would be. And, you know, comparing ourselves to other established platforms about where they are.
Gavin Tye:And we feel like we're not measuring up potentially, but I don't, I think we're focusing by focusing on outcomes and, and growth and all this kind of stuff, which we want to help people do on purpose, their purpose. I really think that's a way to combat it. And, you know, you said after that call with Holly last week, you were reenergized, which is fantastic. Yeah, I'm looking forward to these next ones. And we did talk about this last week.
Gavin Tye:You asked about, should you go over there when we crunched the numbers? And the reality is for where we are in revenue is, we just can't afford it. Right. So, but you are coming to Laravel live, which is the following week. So yeah, I'll still go over there because there is I believe there's other opportunities in there.
Mitchell Davis:Yeah. And yeah. It's You're yeah. You're still gonna go over to volunteering WA. Yep.
Mitchell Davis:So, yep, you'll do that, and then you and I will will hang out a bit in mid November when
Gavin Tye:I'm up
Mitchell Davis:there at LaraCon AU. So, yeah, I'm still gonna head in on the Tuesday. Hopefully, we can catch up on Tuesday, Arvo, in evening.
Gavin Tye:I've told Mel and the kids that you're coming, and there's a room here. They said you're staying here. So Right. Okay. You're getting it.
Mitchell Davis:So Alright. Amazing.
Gavin Tye:Fly into the Gold Coast. I'll come pick you up, and then you come back here and we'll do some work. We'll go out for dinner. The kids will have fun. Get to play with uncle Mitch.
Mitchell Davis:Mate, amazing. Sounds good. Alright. Cool. That's good.
Mitchell Davis:I'm glad you mentioned that now because I was gonna book flights this week and I was thinking I'll just fly into Brisbane, but okay.
Gavin Tye:I'll fly to Gold Coast.
Mitchell Davis:Yeah. I'll fly to Goldie. Sounds good. Yeah. Cool.
Mitchell Davis:Alright. Well, some other developments that came out of the meeting with Holly, you and I had been kind of-
Gavin Tye:It didn't come out of the it come out of Founders Club, Founders Collective. Remember? We haven't talked about that. So
Mitchell Davis:So I was just about to say. So we were talking
Gavin Tye:Come on, mate. No, you weren't.
Mitchell Davis:I was. We were, talking about Founders Collective, which is the, a meetup that you are running. Maybe you wanna share a little bit about that now, and then tell us about, the decision that we've made.
Gavin Tye:Yeah. So we we're running Roman Galakoff has been on the podcast before. What we wanna do is build a community in Brisbane. I think there's a couple of reasons. I think with AI and people working more remotely and founders particularly to cut costs, they're working from home more.
Gavin Tye:Right? Or or they're going into these coworking spaces. Right? There's there's either one of those two ways. But I think with AI and everyone, I think it's pulling people apart.
Gavin Tye:So they they, you know, instead of talking to people to get answers, they're doing it through AI or chatty bitty. What we want to do in Brisbane is build a community of founders together. Now my experience is most founders meetups are facilitated by VC firms or some type of vehicle to raise funds, to raise capital for your business. So it's really geared towards that. It's not really geared towards building a strong community for the sake of supporting founders or helping them with, maybe they've got marketing challenges or something like that, but really just helping them with their business.
Gavin Tye:So we don't know the structure of the founders collective, but we set up this meetup. We thought we'd get 10 people. Already we've got 57 on one platform who are registered plus another 20. So I think we're going to end up with closer to 70 people who are going to come to this thing. It's gone way more than what we thought would be.
Gavin Tye:Right?
Mitchell Davis:That's fantastic.
Gavin Tye:Yeah. It's great. So what we want to do is use, put out money where their mouth is with six eyes and use it to facilitate community growth and help people build awareness for the founders collective. And we'll use that to actively grow the community as well. But we're using Luma to have people register.
Gavin Tye:Whereas we don't necessarily need a Luma. We could have just done a LinkedIn event and got people to download the six sides app and then use the code FC25. Yeah. And then they could have registered in the six sides already for the event. Like we we so I'd said, why do we need individual ticket codes?
Gavin Tye:Why can't we just have one ticket code for an event? And for now until it becomes a problem and then we change it in the future. Right? And it seems to be a lot simpler.
Mitchell Davis:Yeah. So the idea of, like, individual ticket codes to log in to the app, that decision was formed, like, in August or July when I was kind of thinking, okay. How are we gonna know who should have access to the LariCon AU app at the time under, you know, the event kit name and all this sort of stuff. It was so, like it's very interesting to think about, like, okay. Why did I make that decision back then?
Mitchell Davis:I think it was so that we could uniquely identify each attendee because otherwise like the app is just open to the public. Right? Anyone can get in and add photos and do whatever. But now that we have like, we're managing our own database of users of attendees. Right?
Mitchell Davis:It doesn't we don't really need that anymore. You log into it using your own, like, your email or your LinkedIn or whatever. That's how you log in. So then getting access to the actual event that you've paid for, that can just be a shared ticket code, you know? Now it doesn't have to be if you are an event organiser and you want everyone to still log in with their own individual tickets to make sure that no one else can, like, share a ticket code outside of your attendees, then you can still opt to do individual ticket codes.
Mitchell Davis:But Yeah. This is a new thing that we've unlocked as a as a result of the Founders Collective. So shout out to you, Gavin. Well done. Well but then we've we've workshopped this with Holly at Volunteering WA and Krista as well I wanna give a shout out to who was also on that call.
Mitchell Davis:We workshopped it with them and they were like, amazing. Let's do that instead. So much easier. Yeah. And actually reduces the operational burden on myself for now while we're still managing I'm still going to be managing, like, loading in their schedule and all this sort of stuff because we're not prioritizing the dashboard.
Mitchell Davis:Yeah. Now I don't have to load in all of their attendees anymore because it doesn't matter. They will their information will load in when they claim this one singular ticket code. So it's really handy.
Gavin Tye:It's an interesting journey there when we think about it. I just thought about that just before is if you're smart enough to build an integration and do that stuff, you just go, I'll just build it. But I don't have that skill set to do that. And I'm like, well, how can we make it as simple as possible yet? Because even we did it a few months ago, we changed around people getting into the app and then you found WorkerOS and was like, oh shit, that's just changes that again.
Gavin Tye:Yeah. Yeah. It it feels like that's way easier until someone someone says, no, no, no. They need to be linked. And you go, okay.
Gavin Tye:But
Mitchell Davis:Yeah. Well, they will be able to. Like, that's still gonna continue. Yep. So it's now this is a choice we can give them at the right at the start of the journey to go, okay.
Mitchell Davis:How do you want people to get in? Do you care about, you know, somebody who didn't get access who didn't pay for a ticket getting access to the app? It doesn't mean they now can walk into the venue, you know, like it that you'll still have your own list of all of your attendees that you've you've had pay you. Right? But, yeah, they can now easily get into this app and just have a really nice experience.
Gavin Tye:Well, even the one that we logged into that event app who wasn't the one that we went to, we could just register and log in. Right? So, we're not ever gonna go. We did it for a specific reason. Yeah.
Gavin Tye:But we had to give up our details so they can see us in that app if they wanted to and go, Hey, Hey, slap us on the wrist if they want to.
Mitchell Davis:That's right. Yeah.
Gavin Tye:But yeah, look, I think that's just way easier. So now, like even now I was thinking we could get that app set up for founders collective and I could go out to everyone and go, Hey, please download this app. We're going to use it for community growth. There'll be prizes on the night for people who are in here and use it. It'd be help you connect, use this code FC25 or whatever it is, FC01 probably.
Gavin Tye:And we'll go from there and that's done. They're all in there. Like we don't need to do anything. And then I can just check-in with people on the night, have something down there and go, hey, can you please please download? Yeah.
Gavin Tye:Yeah.
Mitchell Davis:Alright. It's awesome. It's really, really cool. So I think that's a really positive product iteration for us that just makes us way easier. Yeah.
Mitchell Davis:So, yeah, I think that's a clear win. Awesome. Okay. So we've got a lead gen update. What's going on?
Gavin Tye:Yeah. So we've got some good, we had some good meetings last week with some decent businesses. We've got a good one tomorrow where I two good ones tomorrow. One, we're doing a deep dive into a current event platform and we want to understand their frustrations about how they put events together. Yep.
Gavin Tye:So we have a plan on what we want to do with the dashboard in time, but I think it's really important to understand what frustrations exist with current platforms. And she's been nice enough to sit. She's going to sit down with us and show us what her frustrations are. We'll be able to get some member numbers from her so we can actually put together some type of pricing. Kind
Mitchell Davis:of her formula. Yep.
Gavin Tye:Yeah. So we can put it into our formula. I kind of know where it needs to be. So that's half the pro half the challenge anyway. And then one of these other ones that we've got a meeting tomorrow, they're pushing hard for us and now we're meeting with the national marketing team.
Gavin Tye:Right? And that is exciting. And I think they're the two, one in particular will give us access to so many more senior people in businesses. I'm really excited about that. But again, we got our reply back where we're recording Loom videos.
Gavin Tye:I've got a reply back, but I've only sent out a handful and I've got one end up coming back a week later. So that's kind of working. You're doing your recordings.
Mitchell Davis:I will be. Yeah. So today so I haven't recorded it. I didn't record any last week, but I will be today. I'll go through and just you sent me a list on Thursday or Friday, I think it was, but of people that I have my profile has connected with on LinkedIn and that I need to record some videos for and Yep.
Mitchell Davis:I just wasn't able to get to it late last week, but I will be today. So, yeah, I'm setting myself a time budget of I think you sent me four or five names. I wanna try and knock them all out in, like, fifteen minutes. Okay. And and they will still be quality to be clear, but it's just I think it's it's quite a quick and easy process to do these that I would love seriously to be doing this, like, do five of these a day and have it just take fifteen minutes and just smash through it.
Mitchell Davis:I think that's a really easy repeatable process. So I'm testing that for myself today.
Gavin Tye:Well, there's someone just come back to us now. They're currently working on Marina's twenty sixth conference and trade exhibition. We're looking for app options now. We'll discuss your app with the team, and we'll come back to you if we're interested. Okay.
Gavin Tye:I've come back this morning. Is that
Mitchell Davis:to me or to you? You. Oh, shit. Okay.
Gavin Tye:Think he responded to financial support for an event. So if in case you would be at project accounts, hold up. Alright. There's some more some people have come back. Hey.
Mitchell Davis:Hey. That's good. Alright. Starting to work.
Gavin Tye:Yep. Sorry. I mentioned I
Mitchell Davis:might Anyway, come Gavin, we're recording a podcast right now. Mate, I'm just getting excited.
Gavin Tye:This lead gen shit right there. There's three there. Like, we'll go I'll I'll reply to them. So yeah. Look.
Gavin Tye:I think it's your connections on yours are really high on your
Mitchell Davis:What can I say? People love me.
Gavin Tye:It's good. Or that's the words around that come out of your mouth on LinkedIn, one or the other. Yeah. You have a welcoming face, mate. That's awesome.
Gavin Tye:That. Yeah. Yeah.
Mitchell Davis:Alright. Well, good. Is there anything else going on in the world of lead gen? Like, we've got these two these two meetings coming up tomorrow. We're gonna have a meeting with Michael as well.
Mitchell Davis:I'll touch on that in a minute separately. Is there anything else kind of happening in your world?
Gavin Tye:Yeah. So I'm continuing to put out those those articles on our web page. So I put out one last week. Haven't seen Neenie from you for a while.
Mitchell Davis:No. That's yep. That's true. That's okay. I cop that on the chin.
Mitchell Davis:Yep. I've been busy connecting with people on LinkedIn, doing doing it very successfully by chance.
Gavin Tye:Right. Fair enough. And where so what I wanna work on next is a a webinar, like, so we can go back to everyone you're connected with and try to think about some topics. So I'm working on some topics on that, and we'll schedule that and go back out to those people. I'm also working on my LinkedIn profile trying to merge my two businesses and me together through a program that I've I've that we've signed up to, which is going okay.
Gavin Tye:Yeah. It's it's all it's starting to come together, mate. So
Mitchell Davis:Yeah. Well, you you had said ages ago to me when we were kind of just getting started with this and you're like, it's gonna all kind of snowball to a point that it feels really slow at the start and then it kind of will start to pick up a lot of steam and you get that flywheel going. It is starting to feel like that. Like, there's there's good stuff happening. We've had we've had the brakes on for a long time now pending the release of the app.
Mitchell Davis:But now that that's out, it does feel like those brakes have come off.
Gavin Tye:It's Starting to like, I think volunteering WA, I can't underestimate how important they are to us in our growth. Because already Holly's saying, hey, look, I'm gonna introduce you to these people here. Know, volunteering Australia's got a conference next year. Then all my counterparts in other states, I'm like, oh shit. Like my theory or my hypothesis looks like it could come true, but we gotta deliver a great experience.
Mitchell Davis:And
Gavin Tye:I think we'll see that stuff. It just take time. It'll be looks like we're not making much progress and then it starts happening, then it happens again, then it will start getting exponential results, I think. Yeah.
Mitchell Davis:That's Yep. Yeah. It's really exciting. So
Gavin Tye:Yep. Yep.
Mitchell Davis:Alright. So that final point on Michael. So Michael Dorinda at LaraCon AU, he reached out last week, maybe the week before to just kind of check-in. So it's time for us to have another call with him. Specifically, he was asking about where are we at with sponsors engaging with attendees at the event.
Mitchell Davis:And he's kind of looking at it from like a gamification perspective and allocating points and this sort of stuff. And you and I then had a conversation about it and you've had some history, you know, in one of your 500 jobs that we've kinda learned about on the show. You've been, you know, a sponsor. So maybe do you wanna talk through a little bit of what we're thinking there?
Gavin Tye:Yeah. So typically so when you go to an event like LaraCon AU or any event, sponsorship packages can start anywhere from 5,000 and go up to $30,000 Right? But the sponsor does expect an ROI from that. Like they want to they're going there to meet their target client. Right?
Gavin Tye:One or two, they want to build a secondary ROI is to build awareness so people know who they are so they can get their brand out there or they can use marketing content or speak on stage or whatever that is. So but my biggest bugbear of that is because when I was at Redeye, I was going to conference. We do the conference roadshow like every year, like six or seven conferences, is you want most conferences or most sponsors want an attendee list. Right? But it's just people don't give it up because sponsors don't do the right thing with it anyway.
Gavin Tye:They spam people instead of being considered or being proactive before an event. So what we wanna do is use and I'm very passionate about this stuff because they pay a lot and you wanna make sure they get ROI is we wanna make sure that we gamification our our Tag Your Week game drives a behavior that Michael in this case wants, which is getting attendees to go to these sponsors and talk to them. And so incentivizing it through points. But then we also wanna make it easy for sponsors to be able to record the conversation or take notes and associate it with people really quickly and rate the quality of the conversation for follow-up later. Yep.
Gavin Tye:That doesn't sound like a big deal, but if you're speaking to 40 or 50 people over two days, which isn't that much. Right? So one or two people an hour over eight hours, three times eight is 24. It's not that much. It's one every 15 or twenty minutes.
Gavin Tye:You just cannot remember everyone who you spoke to or what you spoke about. It all blurs into it blurs into the same thing. So we want to be able to help them do that and then be able to go, hey, I've had these five or six great conversations. I'm going to prioritize the follow-up. These twenty and nothing, these ones in between, I'm going to follow-up as well in the right way.
Gavin Tye:So I think that's what he wants because that and then also facilitate them to be able to capture media, to be able to turn that into content and all that kind of stuff later. So that to me as a sponsor would be really important and appealing to me to going to conference. Right?
Mitchell Davis:Yeah. And that will kind of round out the the sponsorship functionality, right, of of sorry. The sponsors side of our six sides. Right? There's there won't be that much more that we can kind of see us doing at least in these in the early days for sponsors.
Mitchell Davis:We think that's a really compelling
Gavin Tye:Yep. They just take money from sponsors all the time. Like, I've been at a conference where we've paid $30. Right? And I go, oh, you want to talk to your sponsors?
Gavin Tye:You've to buy this gun, a scanner to scan, and then we'll scan their code and then we'll put it into a spreadsheet for you. You go, how is that not part of the price? Like they're just gouging. They just gouge them all the time. Cause you buy sponsorship, then you've got to pay for the stand and it's gotta be custom designed.
Gavin Tye:And then you've got to do certain things and we just want to make it all inclusive. Right? Some people might not be happy about that, but I think we, again, it's about growing community and having these sponsors come back and participate in the community for these associations. And part of that is not price gouging. Yeah.
Gavin Tye:We're value adding. Right?
Mitchell Davis:We're value adding. That's what we do.
Gavin Tye:Not price gouging. Yeah.
Mitchell Davis:Alright. You heard it here first, folks. Alright.
Gavin Tye:That could be us, Morgan. We don't price gouge.
Mitchell Davis:No. I don't know. Maybe we wanna leave the door open for some price gouging in the future. Not sure.
Gavin Tye:We commit to you no price gouging in 2017.
Mitchell Davis:Yeah. Yeah. Okay. The January 1, though. Woo boy.
Gavin Tye:Yeah. On, moles.
Mitchell Davis:Yeah. Game on game on moles. Where's that from? Is that big brother?
Gavin Tye:Yes. Yep. That was that was that lady Georgie. Yep. Georgie.
Gavin Tye:Males.
Mitchell Davis:Yep. Oh, right. Okay. Yeah. Yeah.
Mitchell Davis:Georgie. Classic. Anyway, alright. We have diverged. We better wrap up.
Mitchell Davis:So thank you very much for listening. You can find me everywhere online. It's Mitch Dev. Gavin, where can people find you?
Gavin Tye:On LinkedIn. Gavin Tye. Yep. You can find me on there. And if you're a Brisbane founder and you wanna come to this founders collective on the September 24, let us know.
Mitchell Davis:That's right. Okay. I'll put a link to the the Luma or the the LinkedIn posts or whatever.
Gavin Tye:You tell
Mitchell Davis:me what
Gavin Tye:you want. Probably easiest. Yep.
Mitchell Davis:Alright. You send that over to me. The other thing I wanted to call out, your YouTube videos. They've kind of slowed down. Said
Gavin Tye:been thick. You know, this, I'm a like a Formula One machine when I'm not Oh, okay. Can you tell them I'm them
Mitchell Davis:all got tickets on themselves?
Gavin Tye:My god. The standard ticket FC one, not not individual tickets. Yeah. A bog ticket. Yeah.
Gavin Tye:No. Mate, I've just I know I've stopped them. And,
Mitchell Davis:Which is I fine. To be clear, it's your life. I just I have noticed you have stopped, and I wanted to encourage you to continue because I was enjoying them. I gave you shit on the on the show, but I do think they are great. And, and I think you should maybe continue if you have the capacity.
Gavin Tye:I'm like a fragile, snowflake, mate. You you shit on me, and then I was like, I'm not gonna do it.
Mitchell Davis:You're a fragile snowflake f one car.
Gavin Tye:Yeah. Yeah.
Mitchell Davis:Yeah. I see. I see.
Gavin Tye:Snowflake Anyway, Snowflake Racing.
Mitchell Davis:That's a good name. Alright. We will catch you all next week, and look forward to reading out your email shout outs. Alright?
Gavin Tye:Yep. Cheers, mate. Bye.
Mitchell Davis:See you.