In this episode, Mitchell and Gavin break down a major pivot in SixSides’ pricing strategy — moving away from per-event pricing in favour of a tiered annual model designed to grow with communities. They also share behind-the-scenes stories from meetings with Volunteering WA, the launch of the Founders Collective in Brisbane, new sponsor engagement features, and how a simple ticket code change could make event onboarding a breeze.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
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In this episode, we cover:
- Why we’re moving away from per-event pricing
- How our new pricing model better serves associations and communities
- A brilliant meeting with Volunteering WA (shoutout to Holly and Krista!)
- Prioritising mobile app development over the web dashboard
- The launch and surprising growth of the Founders Collective in Brisbane
- Introducing one access code for all event attendees
- Our approach to sponsor engagement and ROI
- Preparing for Laracon AU and the role of gamification
- Gavin’s lead gen updates and LinkedIn video strategy
- The flywheel starting to turn and what’s next for SixSides
Chapters:
- (00:00) - Listener challenge and intros
- (03:30) - Pricing strategy deep dive
- (13:00) - Volunteering WA meeting recap
- (17:00) - Mobile app focus and new dev strategy
- (20:20) - Founders Collective and single ticket code breakthrough
- (27:40) - Lead generation updates and LinkedIn video outreach
- (33:30) - Sponsor engagement and gamification plans
- (38:00) - Wrapping up, shoutouts, and Gavin’s YouTube hiatus
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Founders Collective: linkedin.com
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: ourb2bsaasjourney