In this episode, Mitch is not in Bali (yet), Gavin almost gets Roman cancelled, and the guys dive deep into their TestFlight adventures, app store approvals, and why the new comments UI looks suspiciously like Instagram.
They also talk through Gavin’s sales strategy for SixSides, the launch of DealBuddi, and how they’re building a community-led approach to founder support in Brisbane. Oh, and there’s an update on their government grant application – plus a story about a fake software award Gavin once pulled off that you don’t want to miss.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
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In this episode, we cover:
- Why Mitch is still in town and not sipping coconuts in Bali
- Gavin’s recording with Roman
- Tips on structuring your finances from a trusted friend
- Did we hit our TestFlight deadline?
- Mitch’s battle with Apple’s review process
- New comments UI inspired by Instagram
- Submitting the app to the store (and why we're not telling anyone)
- The “as is” and “to be” model for sales strategy
- Gavin’s launch of DealBuddi and onboarding 9 startups
- Why cold outreach is dying – and community is the answer
- Building a founder community in Brisbane using SixSides
- Grant progression and the feedback we received
- Gavin’s fake software award story
- Stress check-ins and how they’re managing the mental load
- Plans for the next two weeks while Mitch is away
Chapters:
- (00:00) - Intro
- (00:44) - Mitch is not in Bali
- (01:31) - Gavin’s episode with Roman
- (04:06) - TestFlight deadline check-in
- (05:00) - Comments feature and UI inspired by Instagram
- (09:38) - Explaining Apple’s review process
- (14:37) - Publishing a stealth production build
- (18:31) - App development progress update
- (19:17) - Gavin checks in on stress levels
- (22:46) - Launching DealBuddi
- (25:14) - Using SixSides as a sales strategy case study
- (27:15) - The future of lead gen and building real communities
- (29:27) - Planning the first Brisbane founder meetup
- (31:30) - Dogfooding: eating our own dog food with SixSides
- (32:30) - Finalising the SixSides sales strategy
- (42:30) - Government grant update and feedback
- (47:44) - How they’re using GPT for grant writing
- (54:06) - What would we do with $100K?
- (55:23) - Wedding updates and sunscreen plans
- (57:02) - Gavin’s plans while Mitch is away
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- DealBuddi: dealbuddi.com
- Sales Whitepaper: salesmarketfit.co
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
