In this episode, Mitchell and Gavin dive deep into the messy but rewarding middle of building SixSides - from early product feedback and design challenges to how they’re preparing for big sales meetings next week.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
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In this episode, we cover:
- Why the app felt “one-dimensional” – and how we're fixing it
- What makes a great product meeting
- The role of AI in speeding up design and ideation
- Using themes and branding to create emotional buy-in from clients
- Building holy shit moments into the sales process
- Risks of having a single point of contact in sales
- How to track ROI from events beyond the event itself
- Early onboarding challenges (and opportunities for SOPs)
- Zapier integrations and future automation
- Being small vs. acting big: where transparency wins
- The case for putting themselves on the SixSides website
- Their first YouTube upload flop (and what we're doing about it)
Chapters:
- (00:00) - Intro
- (00:35) - Gavin gets under the hood
- (01:16) - Product design feedback session
- (04:07) - Making the app less boring
- (06:14) - AI vs hiring a designer
- (08:26) - Planning a design chat with Rolly and Graham
- (10:49) - Gavin’s perspective shift as a founder
- (13:20) - Custom branding for clients
- (17:39) - Creating emotional buy-in in sales
- (21:01) - Demo tools and the wow factor
- (23:31) - Redundancy in the sales process
- (27:10) - Sales horror stories and lessons learned
- (30:04) - Mitch’s solo call with Zoe
- (33:35) - Meeting bookings update
- (34:24) - From sales to onboarding
- (36:18) - Why onboarding has been hard historically
- (38:09) - Event setup: seeded data vs real data
- (42:23) - Zapier integrations and automation dreams
- (44:37) - Getting to break-even and beyond
- (46:12) - Building value post-event
- (49:41) - Transparency vs. perception
- (52:42) - Should we be promoting the podcast?
- (56:33) - Acting big vs being honest
- (58:49) - Personalising the SixSides website
- (59:49) - Wrapping up + next week’s big meetings
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
