In this episode, we sit down with Heroly Chour, founder of Busable – a SaaS company helping regional bus operators digitise and modernise. From quitting his government job to becoming a full-time dad and accidental founder, Roly shares the deeply personal story behind Bussable’s beginnings.
We dive into everything from AI-assisted development and customer advocacy to the harsh realities of product-led growth that doesn’t quite lead to sales. Roly gets real about his mistakes, lessons from his refugee upbringing, and why his approach to business is all about magic moments and building real relationships.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
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In this episode, we cover:
- How Busable started from a side project while on parental leave
- Why Roly believes sabbaticals are key to creative energy
- The lessons of product-led growth (and when it fails)
- Sales Market Fit and working with Gavin to unlock momentum
- Using AI to build faster and smarter with a small team
- The value of customer advocacy and emotional buy-in
- How to identify strategic customers and turn them into allies
- Balancing rapid development with disciplined focus
- Bootstrapping with a mission rooted in lived experience
- Why great co-founders change everything
Chapters:
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- (00:00) - Intro
- (00:40) - Meet Heroly (Roly) Chour from Busable
- (03:18) - Roly’s background, love of tinkering, and refugee family values
- (06:15) - The accidental founding of Busable
- (08:54) - Sabbaticals, snowboarding, and how a side project became a SaaS
- (11:44) - What Roly wishes he knew in year one
- (16:10) - The power of co-founder chemistry
- (22:39) - Why customer advocacy is Busable’s secret weapon
- (26:04) - How fast feedback loops and AI turbocharge their dev cycle
- (28:48) - Staying disciplined when ideas are endless
- (34:17) - Busable’s bigger vision as a transport platform
- (37:41) - How Roly chooses strategic customers
- (42:28) - The power of face-to-face and trust
- (47:01) - Creating "magic moments" with customers
- (50:13) - Can you scale to millions with a 10-person team?
- (54:23) - This week’s wins at Busable
- (57:05) - Busable’s reinvestment mindset
- (59:12) - Final reflections on values, legacy, and community
- (01:02:20) - Wrap-up and plans for a founder support group
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Busable: busable.app
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Heroly on LinkedIn: herolychour
