In this episode, we dive into the challenge of building SixSides while balancing our other businesses. We also break down why we're creating a customer advisory council and how it will shape our product decisions.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped.
Got questions or topics you want us to cover? Email us at journey@sixsides.co.
Got questions or topics you want us to cover? Email us at journey@sixsides.co.
If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!
In this episode, we cover:
- Our struggle to get a solid podcast intro recorded
- Why Mitch spent three hours perfecting an overview doc
- How we hired a designer on Upwork to create our first sales doc
- The pros and cons of different SaaS sales strategies
- Setting up a customer advocacy group (and why it matters)
- Mitch’s approach to balancing SixSides with Atlas Software
- How a cyclone disrupted Gav’s week (but led to a tech upgrade)
- Our unexpected 2032 Olympics goal
- The importance of tracking business conversations in a CRM
Chapters:
- (00:00) - The struggle to record our podcast intro
- (02:54) - Mitch's hat collection and cyclone aftermath
- (06:36) - Mitch’s week: Balancing Atlas Software and SixSides
- (10:34) - The trade-offs of being a perfectionist in SaaS
- (14:17) - Why we created a SixSides overview document
- (18:08) - Lessons learned hiring a designer on Upwork
- (22:42) - The debate over "good enough" vs. "perfect"
- (25:45) - Gavin’s new Mac Mini setup
- (29:11) - Building a customer advocacy group
- (35:57) - Our unexpected 2032 Olympics goal
- (42:07) - How long should an advisory group run?
- (46:22) - Planning for next week: Key meetings & development work
- (52:05) - The importance of a family dinner (even remotely!)
- (54:51) - Wrap-up & outro
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
