In this episode, Mitchell and Gavin are finally feeling the momentum. They’ve launched their first new feature in months - meeting bookings - and walk through the design and development process behind it. Gavin reflects on the mission-led sales conversations that are actually fun for a change, while Mitchell gets real nerdy about Laravel, APIs, and how design doesn’t always need to start in Figma.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
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In this episode, we cover:
- Launching our first feature in months: meeting bookings
- Gavin’s best-ever sales call and why the mission is resonating
- Why starting with “why” is still a winning move in sales
- Building a product that can scale without needing to rewrite later
- What Laravel is and why Mitchell swears by it
- How we keep design lean and fast (without wireframes)
- APIs, backend vs frontend, and how the parts fit together
- Founders learning from each other’s work to stay aligned
- The value of reporting and ROI in the events space
- Getting honest in startup partnerships
- Juggling multiple businesses and staying motivated
- Planning for the next feature: in-app chat
- Setting up the company, bank accounts, and getting legit
- Gavin’s commitment to (finally) learn how to spell Laravel
Chapters:
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- (00:00) - Intro
- (00:42) - YouTube and episode buffer
- (01:17) - Week in review
- (02:24) - Best sales call yet
- (04:56) - Being mission-driven
- (05:52) - Turning $1 into $5
- (06:14) - Mitch gets nerdy
- (08:24) - Laravel 101
- (10:54) - Will Laravel scale with us?
- (15:58) - Making meeting bookings a reality
- (18:23) - Connecting attendees better
- (20:14) - Notifications and next steps
- (24:44) - What’s an API?
- (27:38) - Designing without Figma
- (30:09) - Where to find UI inspiration
- (32:46) - The trade-off between speed and polish
- (36:24) - Planning for chat
- (37:26) - Juggling priorities across businesses
- (38:10) - We’re officially a company!
- (41:26) - Sales should be fun
- (43:37) - Getting our story right
- (46:26) - Communication, boomers, and being honest
- (48:48) - Planning next week
- (50:14) - Coming up: chat and more meetings
- (52:03) - Gavin’s sales next steps
- (53:02) - Founders retreat and wrapping up
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Built with Laravel: builtwithlaravel.com
- Dribbble: dribbble.com
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
