28: Just click on the damn link
#28

28: Just click on the damn link

Mitchell Davis:

Hey. I'm Mitchell Davis, a Laravel developer.

Gavin Tye:

I'm Gavin Tye, sales and marketing.

Mitchell Davis:

And we are building sixsides.co. It's an events platform that helps you build a stronger community through events. And this is our b to b SaaS journey. How are going, mate?

Gavin Tye:

Mate, that's the first introduction without it mucking up by you. Right?

Mitchell Davis:

Yep. By me. Yeah.

Gavin Tye:

Yeah. I'm okay. I'm okay. Thank you. I've been sick all last week.

Gavin Tye:

I had the flu. So it was a it was a tough week last week. Everything was on pause.

Mitchell Davis:

You've been struggling. Yeah. Yeah. Well, it it happens. Right?

Mitchell Davis:

It's real. I've been fairly good all through this, like, the winter season, and we're now into spring. And so I'm counting myself pretty lucky I didn't come down with anything too crazy. But, yeah, you were out of action. Like, you're always up and mister working your butt off and all this sort of stuff.

Mitchell Davis:

And, yeah, to get a message from you middle of last week, like, mate, I I'm out. I can't do anything. It's like, oof. Mate, was

Gavin Tye:

I was supposed to go to Big Sound, which was a conference here in Brisbane, Tuesday, Wednesday, Thursday. They gave me a delegate ticket to go and have a look and I just could not get out of bed. It was yeah. And I did not I don't get sick very often, so it was yeah. Put me down.

Gavin Tye:

And so I watched a lot of movies and just stayed on bed.

Mitchell Davis:

What were you watching?

Gavin Tye:

The new F1 movie. Watch that. That was pretty good. Watched I watched a lot of movies that I've seen before. So

Mitchell Davis:

Yeah. Yeah. Yeah. Yeah. Yeah.

Mitchell Davis:

I'm a bit the same. It takes a bit for me to watch a new movie, which I'm not proud of. I'd like to be more like open minded to new stuff, but there's something just a great feeling about just like, oh, I know this movie. I know I'm gonna really enjoy the next two hours, you know, instead of dealing with a a flop.

Gavin Tye:

Ronan, I think, was on there. Like, that's an old class classic movie with Robert De Niro.

Mitchell Davis:

Yeah. Okay. So what's seen that one?

Gavin Tye:

What? You haven't? No. Ronin. It's gone with it's up there with Gone With 60.

Mitchell Davis:

Oh, okay. Alright. If it's that high a bar, maybe I need to check it out. Ronin. Yep.

Mitchell Davis:

$90.98. Okay.

Gavin Tye:

Alright. I'll add it to the list. Yep. Yeah. So we had that like, and then, I started coming good on Friday afternoon, which was thank gosh, because it was father's day on the weekend and, you know, trying to stick around and run around, lay around the house with kids is just not it's impossible.

Gavin Tye:

So thank God I was, I was coming good.

Mitchell Davis:

Yeah. Okay. Well, what did you get up to on father's day?

Gavin Tye:

Father's day was actually, was actually pretty good. We had a big sleepover in the lounge room, so we put our big mattresses in there. Then, so it looks like Mel is on the other side of the room and she's ages away. And then we, so we set up the movie projector, watch movies on Saturday night. And then yesterday was a yes day with Harper.

Gavin Tye:

She said, dad, you have a yes day. So everything you asked me to do, I'll do. So she mashized my hands. She put on deodorant. She fed me drinks.

Gavin Tye:

She got me dressed, got my, took my shoes off, everything that I could get her to do. And it was so, it was actually, I had the best day yesterday. It was really fun.

Mitchell Davis:

So You needed a yesterday after dealing with being sick. Yeah. Was fantastic.

Gavin Tye:

It was just fun. It was just fun with the kids and Saxon. He was, he's just a little champion. So, That's awesome. We're taking BMX riding on racing on Wednesday.

Gavin Tye:

So we went to get some gloves for him on the weekend as well. That was a big It was it was a good weekend.

Mitchell Davis:

Right. That's awesome.

Gavin Tye:

You what'd you do for Father's Day?

Mitchell Davis:

We went to a botanical gardens near here, and we had a picnic and we played some games and, like, bocce. We played there's this other game called Cub, and it's like you gotta throw these wooden wooden stick things that knock down some wooden blocks and stuff and it was fun. It was it had an awesome time. We were there from we got there around twelve and left it probably four, 04:30, I think. So it was like, it was a pretty big day and like the weather was beautiful.

Mitchell Davis:

It was a nice breeze and, a little bit of cloud cover. The sun wasn't too bad, but I came away from it so tired. I was wrecked. Like

Gavin Tye:

I gonna say I was gonna say, how are you gonna be out in the sun for four hours, mate?

Mitchell Davis:

Well, I did a lot of put a lot of sunscreen on and then, my mom who's always had, like, fairly sensitive skin to the sun, I was talking with her and she I was like, man, the sun's really got some bite to it today. And she's like, what are you talking about? And then we like, it it wasn't that bad. And then we were having, a bit of fun guessing what the UV index was, and I was like, oh, I don't know. It's probably like a seven or eight.

Mitchell Davis:

We opened up on the phone. It was a two. So I don't know. I just like and I I felt it. Like, I felt like I was getting burnt even though I put on lots of sunscreen.

Mitchell Davis:

It was just a weird day, but, yeah, I came away from it and I, like, had had a blast, but I was so tired. I ended up knocking out. I must have had a nap from, like, 05:00 to 05:30 or something like that, which I almost never do. And then I was real worried about not being able to sleep. Wasn't a problem.

Mitchell Davis:

I got knocked out last night. Like so, yeah, it just really took it out of me. So, anyway Was it out there and touch some grass if you're if you're listening.

Gavin Tye:

Was it Campbelltown Botanical Gardens or Mount Annan?

Mitchell Davis:

Mount Anon.

Gavin Tye:

Okay. Side note, I won a Guinness Book of Records at the Campbelltown Botanical Gardens when I was at school in the egg and spoon race. So yeah. Just a bit of a history lesson there for you.

Mitchell Davis:

It's so weird that you're from here. Like, this is your area and now it's mine, and now you're not here anymore. It's just

Gavin Tye:

Yep.

Mitchell Davis:

A small world.

Gavin Tye:

In theory, I've lived there longer than what you have, but a longer time. Yeah. Often.

Mitchell Davis:

For now.

Gavin Tye:

Yeah. Absolutely. Yep. Yeah. That's good.

Gavin Tye:

That's great. Getting out and yeah. We were out in the sun on Saturday, went for a walk around a nature reserve, like a wetlands, a marsh for the kids. It was funny. We took the kids with a bike and it was on a water, like a wooden plank that went over a marshland and Saxon's crazy.

Gavin Tye:

And we're like, no, no, no. You're not allowed to go there. And I gave Mel the keys and my phone. I said, he's going into water for sure. And I'm ready to jump in after him if he goes in.

Gavin Tye:

Because, yeah, he's just a ball terror. So anyway, he never Did

Mitchell Davis:

he go in?

Gavin Tye:

No. No.

Mitchell Davis:

He didn't. Okay.

Gavin Tye:

Right. We did not wanna go in. It's all marshy and like, was dirty water. Like, ideally it would not have been good.

Mitchell Davis:

Yeah. Yep. You dodged a bullet there. Yeah. Was awesome to see, like, there was so many families out doing the exact same thing as what we were.

Mitchell Davis:

Like, so many picnics, people playing games and stuff, kicking balls around. Like, it was just it was really nice. And it felt like, ah, spring is here, you know? Like it it's just so I I took the dogs out last night for a walk and that was at maybe 09:10 o'clock at night and it's just something different in the air like a diff just like different energy or something. I'm not sure.

Mitchell Davis:

I'm not like superstitious or any weird stuff or whatever, but just yeah. It was just like, ah, this is really nice, you know? And and yeah, and I like the transitional seasons like this and and autumn as well. I probably prefer autumn because it's a bit colder and I I like that, but it was just really nice. Like, okay, there's good things coming.

Mitchell Davis:

I know that there'll be like Christmas later on in the year and we do a bunch of stuff with I'm going away with some friends in November and then with Nicole's family like a week later, we go and we do like an annual getaway thing and it's just nice. It's like, it's good to like take stock of where we're at in the year. I can't believe it's already September. It's insane. Feels like it's gone so quick, but yet every week has felt fairly long.

Mitchell Davis:

There's been a lot of stuff that's happened.

Gavin Tye:

I can imagine, like we live in a relatively warm climate, even in winter it's compared to other parts of the world it was warm, but I love the change. By the end of winter, I'm like, I just give me, I just want some warm weather. And that's when I feel the warmth change. Like I even fixed a pool up last weekend because we're not, we won't be far from swimming. And even mowing the lawns already starting to grow differently just with the change of weather.

Gavin Tye:

Can you imagine what it's like in those countries where it's heavy snow or, and then it's like, oh, the change of weather and they're going back into the cold now.

Mitchell Davis:

So yeah, that's right. I

Gavin Tye:

love it too. I love the feeling of it just different fit. It's a different vibe. And it's only a month before it gets too hot anyway. So

Mitchell Davis:

Yeah. Yeah. Yeah.

Gavin Tye:

So you have two months a year where it's your ideal time of year.

Mitchell Davis:

Exactly. Yeah. That's right. I'm like and then the rest of the year see, I don't mind winter. I'm really weird.

Mitchell Davis:

I've I like, like, miserable weather where it's like, it makes you wanna stay indoors and stuff. I'm in my element with that, which I know sound sounds

Gavin Tye:

It's your personality. It's your personality.

Mitchell Davis:

Yeah. That's right. It is. It's just who I am and that's okay. But yeah, then summer, I'm like, ugh.

Mitchell Davis:

Like, I sure. Looks nice, but being outside, I just cook, like, instantly and Yeah. Yeah. It's too hot. I don't like it.

Mitchell Davis:

The air con's on for, like, four months, like, straight, basically. It's rough. So, yeah, these are my my couple of months of the year where it's like, ah, yes. This is what's up.

Gavin Tye:

Mate, on a on a side note, like, I've set myself a 20 kilo weight loss challenge. So last week was a big that was a big week because I was sick. I didn't eat. I lost two kilos, but help give me context, I've put a 20 kilo bucket of pool salt next to the scales in my bedroom. And so yesterday I took out two kilos of pool salt and I was like, holy shit.

Gavin Tye:

That's such a big amount of mass. And I was like, wow. And so, just slightly. I'm 18. Two point two kilos or something.

Gavin Tye:

Yeah. Something like that. And it was like, yeah, it's a yeah. Wanna want this dad bod by Christmas,

Mitchell Davis:

you know? That's it, mate. Yep. Yep. Keep at it.

Mitchell Davis:

How how much of a benefit I gotta be careful with what I say here, but the when you get sick and you then it's like weight loss for free. It's like, oh my god. This is fantastic. I lost, like, five kilos. I had to I was in hospital for a week, couple years ago.

Mitchell Davis:

I reckon I lost, like, five kilos somewhere

Gavin Tye:

Yeah. On

Mitchell Davis:

Right. And I I came out of it and and, like, obviously, I felt like shit after being in hospital. But, man, that's a free five kilos that you just lost, you know, for nothing. So, yeah, two kilos

Gavin Tye:

is fantastic. If you're not careful, it comes back

Mitchell Davis:

and Yeah. That's right. That's exactly what happened. But yeah.

Gavin Tye:

Every cloud has a silver lining. So mate, so I think I might give a bit of a lead gen update for people may not have I I can't even remember if I gave one last time, because I'm a bit groggy still. But we've been waiting for, you know, the release of Six Sides, the latest version and run our latest, you know, the conference, which was Laravel Live. So with that respect, I've been going out and rehashing conversations and yeah, we've got some pretty important meetings coming up pretty soon. So

Mitchell Davis:

I've got a couple

Gavin Tye:

of meetings. I'm following a big opportunity that I've been chasing for a while that that's coming up. I'm waiting to meet with a national marketing team. My local contact, she goes, I want you to start today and this is what our plan is. And if you can talk to that, then I think you're a pretty good shot.

Gavin Tye:

And so we'll talk about a monthly subscription model for that, for them to help. We have some variables here is there's one state that does all states plus in some states there's more than one event. So there's some variability about what that may look like.

Mitchell Davis:

It'd be very interesting to price it. Like how does that work? Yeah.

Gavin Tye:

Yep. And some complexity too. And it's a really interesting concept, but then to be honest, there's four active opportunities that I'm chasing at the moment that could net quite a bit of money per year. Right. Which is, which is really, which I'm really looking forward to.

Gavin Tye:

Right. So I'm actively chasing that. We're starting to do, we've been doing lead gen outreach and connecting with our target markets more softly, softly. Cause I think too many people are doing too, and I'm included, right? We've got to try, but we're doing connections to conversation and that's not necessarily working.

Gavin Tye:

So we're doing connections and we've been trying Loom videos just to introduce ourselves. Yeah. And so how's that been going for you?

Mitchell Davis:

Yeah. Not not great. So we, we recorded, I had four connections that I thought, okay. This is a good like, I had more than four connections last week on LinkedIn, but these four were, a good candidate for what we're trying to go after. And so what I did was you a week or two ago recorded a Loom video for for one of your connections kind of just introducing yourself and being like, hey, you know, like I'm not AI, this is real, like I just want to show you this is who I am, this is who we are, this is what we do.

Mitchell Davis:

If this interests you, I'd love for you to reach out and otherwise, you know, thanks for connecting. So I took what you did and then I recorded my own ones of these. They're about like forty seconds or so. And I and it's really quick to do. I have a, teleprompter which feels so stupid to say.

Mitchell Davis:

I'm fully aware of how wankery it makes me sound. You it helped. It really and it, like, it follows along with it syncs to your voice. So I'm just, like, talking to this screen, and it's giving me the next thing to say, and I just loaded it up and all I had to do was change, you know, the name of the person. And I recorded each of these.

Mitchell Davis:

The first one took me probably it took me a few attempts because I was still kind of feeling it out. But then the last three that I did, each of them took me less than a minute to record. And then Loom just makes it really easy to share the link. Bam. Out it goes.

Mitchell Davis:

So each one's like a couple of minutes. This is really doable and scalable. The results, we had no views.

Gavin Tye:

Yeah. But it just goes to show even asking someone to click a link when it's not necessarily don't know what's in it for them, they won't do it. Like it's, they're getting not, it's just getting harder and harder to get people's attention. Right? So maybe it's not, I was just thinking about that then maybe it's not, does that link work?

Gavin Tye:

Because we don't, does the video work or get them to see some that we haven't even got there. The problem we're solving is how do we get them to click on the link? So maybe it is the videos are the same, but then we have to do some other stuff on why they should click the link or is the timing adjusting the timing or like, yeah, it's breaking down the problem we're trying to solve. Cause there's many different problems. Just watching the video is one problem.

Gavin Tye:

If you can't get them there, there's many other problems beforehand. Right?

Mitchell Davis:

Yeah. I wonder, can you, cause you know way more about LinkedIn than me. Can you send like pictures in a chat? You can.

Gavin Tye:

Yep. I

Mitchell Davis:

wonder if maybe there's like we send them just some screenshots from the app and like the the wrapped collages and intro that as like hey, you know, this is what we do just wanna you know if this piques your interest great because that's effectively what I'm doing in the these Loom videos that I'm recording. I didn't show them the app at all. I just showed them one of the collage pictures from Lara Live Denmark. Yep. And I also where I could, I would go to their website, have that on like the screen recording that I was doing and then transition from there to our homepage and then the rap collage.

Mitchell Davis:

And I did that over, yeah, forty seconds. So so

Gavin Tye:

the the thing that I think about is if we have that showing them screenshots, yes, it could be, but it's very us focused instead of them focused. Like it's, it's, it's a tricky one, but also if we have one or two bullets to fire and then we, and then once we have one or two, then we become spammy. So we only have one or two bullets to fire. Then maybe it's Hey, we're doing a webinar on how to help. Maybe it's that, maybe it's a value adding thing to them.

Gavin Tye:

Maybe it's that like there's so many different, That's the thing. You don't know what the answer is here. So I think everything's on the table and we just do little mini tests and then we'll eventually find the way. Cause you know, no one do a 100 and that's wrong. Cause we're not, we're not adding thousands in.

Mitchell Davis:

Right. So,

Gavin Tye:

but that's what we're trying to solve. We're trying to, what's the behavior? How do we get them to do a behavior? Right. How do we help them?

Gavin Tye:

What's in it for them? We have to frame it. Why would I, why would I do that if I was them? Right.

Mitchell Davis:

Yeah. Yeah. I don't know. I was a little I was surprised that none of the none of these four clicked on the link at all because, like, it was it was the thumbnail for it is me like it's me and I'm like waving and then it's got their name and it's it, you know, Mitchell Davis, thanks for connecting or whatever like it's very clearly, hey, this is for you. So I was a bit surprised.

Mitchell Davis:

I thought it would get a better uptake, but, yeah, it clearly it hasn't. So in your mind, is this something we keep trying for another week or so? And then,

Gavin Tye:

I don't think we can say, what if they're just five people who are just, what if the next 25 say yes. Yeah. Right. So I don't think you can say yes or no definitively until you get a sample test of say 20 or 30. Right.

Gavin Tye:

So, but in saying that is we just try slightly different tweaks and having, look, I'm just looking at while we're talking, I'm flicking over to your inbox on LinkedIn. Yep. LinkedIn. I mean, where are we? Campaign.

Gavin Tye:

But just to have a look at the unfortunate thing with Loom is it's just a URL. Doesn't show the actual thumbnail of the video. So if people don't understand what that is, then they're not necessarily going to I think it was for me. I think it it did. On, yeah, Anna well, I won't say their name, but this one person named Anna that I've connected to.

Mitchell Davis:

Yep. Yeah. It does. It shows like a little thumbnail. And it it it doesn't animate.

Gavin Tye:

Yeah. That's all right. But from what I'm looking at, I can't see it on your unless I'm looking

Mitchell Davis:

at you're looking at your actual LinkedIn. I'm looking at my actual LinkedIn. Yeah.

Gavin Tye:

Okay. Ah, yeah. Cause it would generate a thing down the bottom. The only other thing is

Mitchell Davis:

you go back and you

Gavin Tye:

can go to those people and just go, Hey, I can't see if she's seen it on what I'm looking at. She's going, Hey, Anna, I just wanted to see if you'd managed to see a video and just to be transparency, it's actually not a spam video. I actually made it specifically for you and just try one follow-up gentle follow-up, not spammy, and then just see how that goes. And then if they don't answer, then you go, okay, well,

Mitchell Davis:

that's it. I'm not going to try that. Yeah. Okay. Alright.

Mitchell Davis:

We'll we'll do that. I'm I'm fine with that. Yep. Okay. Cool.

Mitchell Davis:

So we'll we'll continue to iterate then throughout our next recording. We'll try and come up with some more ideas of how we're gonna approach people, but we will continue with these videos for this week at least.

Gavin Tye:

Yeah. And then look, got a few to make too, but that there you've to think what the problem is, the problem we're trying to solve is here is how do we just get them to click on the link? Like that's all we need them to do. Just click on the link. So what, how would we do that?

Gavin Tye:

Like, do we, we're not trying to sell them six sides. We're not trying to do anything. We're not trying to talk about functionality. We're just trying to get, just how do we get them to take that action and just put ourselves in their shoes or out of the box and just try to get that to happen? Right?

Gavin Tye:

Then if they follow the link, watch the video and not they don't take action, then that's another problem. Right?

Mitchell Davis:

Yeah. Yeah. Yeah. So There's a million layers to this, but

Gavin Tye:

yeah. Okay. It's always once it's always one step at a time. Where I think most people have a mistake is they'll try to sell their platform in the video and you go, that's actually not the problem you're trying to solve. The problem is how do you get them to engage with you beyond the video?

Gavin Tye:

Right. Yeah. So, but yeah, look, I think I'm really, I'm relatively positive with the lead gen stuff. Generated a report for that conference I was supposed to go to last week. I've been in their delegate portal.

Gavin Tye:

I've done a lot of deep research on that. So I'm reasonably comfortable with, although I didn't go to it, I think we could add them a huge amount of value and that's a different industry than tech than the community, sorry, community builders or associations. Yeah. Look, I think we've got some promising leads and we need to find the next round of conferences to be able to sustain or as a price point. So, for revenue generating story.

Mitchell Davis:

Yeah. Yep. It doesn't end. Does it?

Gavin Tye:

Hasn't even begun.

Mitchell Davis:

No, that's right.

Gavin Tye:

Haven't even begun.

Mitchell Davis:

It's so early days still. Yeah. Even nine months in. Crazy.

Gavin Tye:

Hasn't even begun. Yeah. Yeah. That's right. And it's going to be hard.

Gavin Tye:

It's always, yeah. There's millions of these problems we've got to try to solve. Yeah. But that's like in saying that, I know we're to talk about this in other weeks, about applying lessons from other businesses is it's the same. If I can find for me, I'm trying to do the same.

Gavin Tye:

It's the same lessons for both businesses of Deal Buddy and Six Sides. And I'm trying to learn from one problem set from one business and apply it to the next and vice versa. And yeah.

Mitchell Davis:

So Well, why don't you talk do you wanna talk about it now?

Gavin Tye:

I can talk about it now. It doesn't matter. Yeah.

Mitchell Davis:

Go for it. Alright. What lessons are you applying that you've learned in other businesses?

Gavin Tye:

So I I'm breaking down both all these businesses into five broad categories, right? Marketing, lead generation, sales, operations, finance, that they're they're the five broad categories. And at the moment in six sides, you've been mainly focusing on operations and even like building a platform and delivering, which is probably going to sit on your domain. Like it's from operations beyond is you and I'm probably everything forward to a degree.

Mitchell Davis:

Right? Sure.

Gavin Tye:

Yep. And so right now I'm trying to find a repeating sales process where how do we marketing is in its infancy, but it's more lead gen and sales. How do we activate that in both businesses? So, and I'm following the same principled approach with the sales market fit philosophy. I'm using deal buddy to actually, across both of those businesses.

Gavin Tye:

I used deal buddy this morning with six sides to help me write a white paper. But the next thing that I'm working on is how do we add regular value adding content to the, not for profit community or event management community. And so that will be in a form of maybe webinars or something just to give people to go, oh, this is interesting. They have a different take. I'll watch this whole shit.

Gavin Tye:

Okay. Let's engage. If we can get that working, then that starts opening up the platform of people who are maybe looking to solve those problems. Otherwise our sales cycle will be too long. It's too long.

Gavin Tye:

And if you go out to market and they're interested, they're probably not in a buying process. So you've got to wait for them to come into it. They're in a, have an issue and then, or have something, or they're in a buying cycle, then it's a lot faster. So, but that, that same principle applies across both across every business. I'm just trying to find the economies of scale or, or, or making a, taking a lesson from one and applying it to the next.

Gavin Tye:

So my mind shift doesn't change too much across the businesses. If that makes sense.

Mitchell Davis:

It does. Is is there anything specific that you have taken from what you've been doing with Dealbuddy? So not not Dealbuddy, the platform itself, but like in how you're running it. Mhmm. Is there anything specific that I thought that you've learnt over there and you thought, oh cool.

Mitchell Davis:

Okay. I can use that here in Six Sites.

Gavin Tye:

Yeah. The as is to be model has been a big one, like actually helping people, making people problem aware. People talk about sales as solution selling and all that kind of stuff, blah, blah, blah, blah. I think you can only sell a solution when people are, when they're really aware of the problem. If you know what the problem is in, okay, you're ready for a solution.

Gavin Tye:

But I think that's where the biggest mistake comes from is people aren't problem aware, particularly what the root cause problem aware is if they're basing their problems, like their problems on false premise problems that aren't, that aren't actually the fundamental root cause. So with that, as is document that I created, I really want to highlight and hypothesize what the real industry root problems are. And when I speak to people, I show them that and they go, oh yeah, that's compelling. And I've done that with a few businesses now. And I go, yeah, that's exactly what's happening.

Gavin Tye:

Okay. And then they've also said I would add onto this. I would add onto that, this it's like, yeah. Okay, great. So I'm doing the same with deal buddy.

Gavin Tye:

It's harder with deal buddy. I'm a bit too close to that problem. I've been in it for so long. I'm still working on that, but I'm taking lessons from six sides and applying it to that. And then vice versa.

Gavin Tye:

I'm bringing that across. So yeah, that's working. And then out of that, all those webinar topics that I said would come out of the client maturity scale that we've built. And also using that as is to be model, I would just take all those like ten, twenty, thirty, forty problems out of there and just use that as webinar content to try to make people problem aware and grab their attention.

Mitchell Davis:

Okay. If, if people that are listening to this are curious about all of this, because you mentioned a bunch of things here Yep. Right, that maybe, not everybody will know. Yep. What's the best way to find out more about that?

Gavin Tye:

Yeah. So the the the the the underlying premise here is a philosophy called or a problem that I've I've uncovered and and spent the last five years on developing or or unexplaining is called sales market fit. So everyone's heard most people, if they're in the development world, I've heard a thing called product market fit. Right. But in the B2B space, if you don't align with how your target markets buy and how they must see value, then it won't matter how well of a product market fit that you have.

Gavin Tye:

If you can't navigate a client's buying process, they're just not going to buy you and you'll end up having a great product that no one buys. And that's, you see it everywhere. Right. And the way people get around it is try to force a sale. They discount, they do pressure tactics.

Gavin Tye:

It doesn't work anymore or it doesn't it has limited ability to work these days in a systematic way. So I've there's this thing called sales market fit where you find your sales process that aligns with your target market's buy. If you want to learn more about it, if you go to my website, salesmarketfit.coco, there's a white paper that will pop up. You can download that and read about the whole philosophy of sales market fit, and that will completely transform how you think about sales for your business. If you're a co founder or in a sales team, whatever, and it will completely give you a different point of view.

Gavin Tye:

And, once you, once you see it, you can't unsee it. Then if you want to talk beyond that, you can give me a call. My details are in there. Awesome.

Mitchell Davis:

Yeah. Okay, cool. Good one.

Gavin Tye:

So, so what we're trying to find now, Mitch, is we're trying to find ourselves a market fit for six sites where that current level of development is. And that will change how we apply a sales strategy will change how the business evolves, how we add in other functionality, like product led growth. Our sales market fit is not stagnant. It always evolves with our technology and how we want to go up and down a market and and all that kind of stuff.

Mitchell Davis:

Yep. That's fascinating. Right? Yeah. That's cool.

Mitchell Davis:

Mate, awesome. Okay. So we got a few more things here to round out the end of this episode. So planning out we have a couple calls scheduled this week. So we have one scheduled with the team at Laravel Live demo.

Mitchell Davis:

Yep. So we're gonna do some follow-up. That was meant to happen last week and then given you being sick and then I also started to feel sick middle of last week and fortunately I I came good which was great. But yeah. So we're we're having our kind of check-in call with them to follow-up on how everything went and go through any last remaining pieces to kind of round everything out for for Laravel Live Denmark.

Mitchell Davis:

So that's happening later this week. We'll be able to report on that through our next recording next week. Yep. We're also catching up with the team at Volunteering WA. So, what are we catching up with them about?

Gavin Tye:

So then we took some lessons from Denmark. We haven't completed that lessons learned yet because we wanna round out the project with the team. But we wanna agree on a set of timelines of when they're expecting, or when we'll work around delivering certain functionality. I think they sent us a schedule of events the other day. So we'll begin configuring their platform for them.

Gavin Tye:

One thing we wanna, we discussed from our lessons learned with Denmark is we wanna put a line in the sand on functionality development and go, okay, from that date, nothing more. It's about configuring and supporting. So we want to do that. We also want to talk about going there. I'm going to, Holly's invited or said we can go over there and then she's going to give us a space.

Gavin Tye:

I want to go over there and meet other people who are going there. And I want to get a sense of, of a conference community as well from a different lens. We want to do like street style interviews as well to help them build their community, but indirectly build our community with six sides through like TikTok and YouTube and things like that. That's when we'll bring up, we'll build up our video content again. We're not releasing these episodes as we speak.

Gavin Tye:

But also Holly's been one of our biggest proponents. So we want to check-in with her, talk about our iterating of the product and where we feel our product is going, and get her feedback on that. So yeah, that that's the call for volunteering WA and actually just work on moving into conference delivery mode from now for them. So over service the shit out of them, to be honest.

Mitchell Davis:

Yeah. Yeah. That's right. We've got to, reward them for their early support of us, you know? So I guess regarding Perth and like travel, right, so you're heading over there.

Mitchell Davis:

I guess the question I've got is should I also join and head over there and support in these in the early days? Like there was talk with with Denmark about me going over there, but, you know, the flight's so prohibitively expensive and it just would have been too much and Yep. So they ultimately they just decided, no. Okay. That's that wasn't gonna happen, which in hindsight, I'm quite glad about.

Mitchell Davis:

It's a it's a long way to travel. But Perth is a lot more doable from where I'm at in in Sydney and you're in Brisbane. So yeah. So I guess, like, do you have any how do you feel? And just be honest.

Mitchell Davis:

Don't hold anything back. Is it something that you think I should also go for? Yeah. Maybe we can't afford it. Like, where's your head at on it?

Gavin Tye:

No. I don't I don't think it's a bad thing at all. Like, to be honest, because, you know, we just spoke before about catching up while you're in Brisbane because I'm in I'm on the Gold Coast. Yep. You're here on Tuesday.

Gavin Tye:

I don't see where we're gonna have time to catch up. Like, to be honest, maybe briefly

Mitchell Davis:

Hang on. For the week after at LaraCon AU, you're talking about?

Gavin Tye:

Yeah. Yeah. Like, you're coming out Tuesday. Just just to To

Mitchell Davis:

set the scene for everyone because we're mixing in two conversations here. So volunteering WA state conference is happening I think it's in the November and you will be going over there and my question is should I also join? But then the week after that, LariCon AU is happening in Brisbane. The conference itself is on the Thursday and Friday but I'm thinking I will get there on Tuesday so that you and I can have time to hang out plus then I'm also volunteering for Laricon AU this year to try and get a better understanding of the volunteering side of a conference.

Gavin Tye:

Yep. So, yeah, so for, for, thanks for the background, but I meant for you being up here, there might not have been enough time for us to hang out if you're cause you want to spend time in that community, which is fantastic. So maybe us going to WA together is probably like ideal because we can spend time there and also, you know, meeting other, I think things will come out of volunteering WA that if we're both there, that will be ideal. And we just do it on the cheap. Right.

Gavin Tye:

We're just, obviously we both have to get our own flights, but probably just share room or whatever we do. Right. Just to make it, then we have all that time uninterrupted to just to just to do what we do. So I don't think it's a bad thing at all. Yeah.

Gavin Tye:

Okay. For sure.

Mitchell Davis:

Sounds good. Well, alright. I've never been to Perth before.

Gavin Tye:

Oh, yeah? That's good.

Mitchell Davis:

Yeah. Never. Yeah. So that'll be interesting. Then where will I where have I been?

Mitchell Davis:

So I've been the major cities have been Brisbane, Sydney, Melbourne, and Adelaide. So we add Perth, then I've just got Hobart and Darwin to go, I think. Oh, and of course, I've been to Canberra as well. So have you been to either have you been to Darwin?

Gavin Tye:

Yep. Yep. I've been there. Yeah. Yeah.

Gavin Tye:

I've been up there.

Mitchell Davis:

You probably worked there or something with No.

Gavin Tye:

No. Every city for Redeye when I was doing sales, I've been to every city. I actually drove from Brisbane to Melbourne once for

Mitchell Davis:

Geez. That's a long drive.

Gavin Tye:

It was over two weeks. I did it over. I drove one week from Brisbane to Sydney and stopped in at every council or every boiler and power utility on the way. And I come home for the weekend and then I flew back and went from Sydney to Melbourne. Wow.

Gavin Tye:

Yeah. Yeah. It's a-

Mitchell Davis:

That would've been brutal. Yeah. I

Gavin Tye:

was, man, I just love that stuff. It's great. You just need to do it. You need to do it. Yeah.

Gavin Tye:

Right. But yeah, I don't think it's, it'll be a bad thing. We'll talk about that with Holly. We'll ask for a table so we can have somewhere to base and we'll invite people to come and have a chat. Will do those street style interviews.

Gavin Tye:

Will, we will support them and help them as much as we can and actually learn on the ground. I think And I it can't it cannot be a bad thing.

Mitchell Davis:

Yeah. Right?

Gavin Tye:

Then from and then from there, you'd be free to hang out at LaraCon and do whatever you want without feeling obligated. Oh, fuck. I need to catch up with Gav. You don't you don't need to do that. We've already done it.

Mitchell Davis:

Well, we'll do so what I had in mind was for the the Tuesday night, I'll like, assuming you can be available. Yeah. Maybe we could go to dinner or something. I can go to your place and meet your whole family. You know, we've already done Zoom calls and stuff.

Mitchell Davis:

So I think that could be nice. Maybe we could go to dinner. And then on Wednesday, I'll be so Tuesday is like the Gavin day and and your family. And then Wednesday onwards, can be in LariCon mode in that community.

Gavin Tye:

Yep. Just stay mate, stay at my house, meet my kids. I've got a spare room.

Mitchell Davis:

Yeah. You're

Gavin Tye:

like, oh, shit. Yeah. Yeah. We'll

Mitchell Davis:

see. Yeah. We'll see. Yeah.

Gavin Tye:

Come on.

Mitchell Davis:

Thank you. I I appreciate the offer. I will come back to you on, on taking it up.

Gavin Tye:

I'm too far out of the city for you to come here for dinner and then go into the city and stay in a hotel. Yeah. Yeah. Okay.

Mitchell Davis:

Anyway Alright. We'll see you. We'll talk

Gavin Tye:

about it.

Mitchell Davis:

Yeah. So then are you planning on do you want to go actually to LaraCon AU and be there and meet people and stuff?

Gavin Tye:

Yeah. Look, I'll come and support you doing that as well. Right? And I think if we I think having a goal we've always talked about doing those street style interview videos. Right?

Gavin Tye:

I think if we have a goal to do that, we probably need to buy some tech to do it. I think if we have a goal to do that at both of those conferences where we can, in any conference and aim to do 10 or 20 of those or something. Right. And then we can develop them, edit them and put them out and then help. I think that, I think that'd be really interesting.

Gavin Tye:

I think that's really interesting. So, yeah, I'll come along. I might not come for the two days cause it's not really my, my, my crowd. Yeah. Yeah.

Gavin Tye:

Yeah.

Mitchell Davis:

Yeah. Well, we could do maybe we could do the Thursday if you wanted to come because that's first day. That's exciting Yep. For everyone. And then, yeah, Friday, you can just chill.

Mitchell Davis:

You can be at at home doing whatever else you you're doing. So Yeah. Yep. Yeah. Okay.

Mitchell Davis:

So Tuesday and Thursday, that could work. Yep. Yep. Awesome. Okay.

Mitchell Davis:

Well, we will, we'll figure that out. So I guess

Gavin Tye:

What's what's this week, mate? What what yeah. This week. What are you working on?

Mitchell Davis:

So need to get the wrapped videos that we did for LaraCon AU last year. Need to get get those ready and up and running and available in the Six Sides app for, all the attendees at Larable Live Denmark. Mhmm. So, they're gonna be able to just basically click into a screen in the app and generate their own videos and then just share them. So that's gonna happen this week.

Mitchell Davis:

Beyond that I don't think there's anything else. I'll be resuming work on six sides in a like a more fuller capacity next week because we're now I think there's like eight weeks or something to go until these conferences in November so there's there's plenty of work that we want to do between now and then so it's time to start all of that back up but I'm still fairly heavily loaded with, some other projects that are are gonna continue until the end of this week. So Yep. Yeah. So just the wrap videos for six sites.

Gavin Tye:

Sure. And then out of that we're like, that's the dashboards. Right? So to try to

Mitchell Davis:

Yeah. So into next week, it'll be working on the dashboard so that the organizers of these upcoming events can go in and configure the event and we don't have to be in the loop. So I've actually been in a separate project. I've been working on some dashboard like features using a very similar tech stack to what we'll be running for the Six Sides web dashboard. So I will already be able to kind of get a bit of a head start on the the web dashboard area for SikSites, so that's really handy.

Mitchell Davis:

I'm hoping that I'll be able to within maybe one to two weeks have all of the stuff that I had to personally configure for Laravel Live Denmark that these organizers will be able to handle all of that themselves. Of course, we'll support them, but we want it primarily to be the organizers' job. We provide the platform. So that will come fairly soon after starting work on this next week and then it'll be mobile app stuff for the remainder you know four or five weeks something like that. And then we've got to set a hard line in the sand where we're not making any changes.

Mitchell Davis:

Okay.

Gavin Tye:

So will you show when we do catch up with Holly, you show her like what you're doing in that other platform is just give us like food for thought to show where we're heading. Would you do that?

Mitchell Davis:

Maybe. We could. Yeah. I mean, I could what I can do is show I won't show her that project, but I will show her the tooling that we're using, which is called Shad CN for those, anyone that's interested. We're gonna be building these dashboards using Shad CN so I'll be able to go in and show her like demo screens of what that looks like but it's just on this other project I have now implemented some dashboards with forms and tables and reports and stuff using Shad CN as a, it's a component library basically.

Mitchell Davis:

It gives us a bunch of nicely designed stuff out of the box. So, yeah, I'm more than happy to show, Holly what that looks like just in in a demo capacity.

Gavin Tye:

Yeah. Okay. Yep. Awesome.

Mitchell Davis:

Alright, mate. Well, that's me. What about you? What do you got coming up this week?

Gavin Tye:

Lead gen. I wanna tie some of these, get some of these meetings booked in, one in particular that I'm chasing. I've got one this afternoon and then I've got a report I've gotta get out today as well. Another report. So yeah, I've got that.

Gavin Tye:

I'm gonna prepare for Holly this week, and then I want to get up our webinar topic. I'll record a couple of Loom videos, what we spoke about, and then get a couple of webinar, a webinar topic up and running. Whether we use Riverside here or something else, I'm not sure. Probably Riverside because it's a webinar platform too.

Mitchell Davis:

Right. Okay. I didn't know.

Gavin Tye:

Yeah. I wanna look at it further. There's a couple of this one or StreamYard allows us to link into, look into as well. Oh yeah. I've also, sorry.

Gavin Tye:

Another thing that I've been working on is our LinkedIn profile. I'll join that program of ours and did some work on that on Friday once I started feeling better. And it's actually pretty good. It's really compelling. So if you have a look at my LinkedIn, when you get a chance, I've changed my heading and all that

Mitchell Davis:

kind of stuff over it. So Go have a look.

Gavin Tye:

Yeah. Yeah. Yeah. It's, I've just gone through some stuff, changed my about profile, my headlines, and, now I'm working on a combined banner between six sides and and deal buddy. So

Mitchell Davis:

yeah. Yep. Okay. Nice, mate. Well, is is that the one that you also want me to look at?

Mitchell Davis:

Yeah. Yeah. Yeah. Well If

Gavin Tye:

you want to, like, don't have to, but, it was actually I thought it was really good. It's been really good, and I've only done one lesson, one module. So Cool.

Mitchell Davis:

Yeah. Is that something we could put a link to in the show notes if people are interested?

Gavin Tye:

No. Not yet. No. It's a it's a it's a pre course. Like, I don't it's a it's a runs on a timeline, but if they do give us a let us know when they're opening up to public.

Gavin Tye:

Yeah. For sure. Yep.

Mitchell Davis:

Yeah. Cool. Yep. Yep. And we'll get an affiliate link, mate.

Mitchell Davis:

Make a little money on the podcast.

Gavin Tye:

40% goes to founders. Yep.

Mitchell Davis:

Sounds good. Alright. Well, why don't we wrap it there? You can find me online, Mitch Dav, all the places. Where can people find you, mate?

Gavin Tye:

Gavin Ty on all the places?

Mitchell Davis:

Yep. All the places. Except YouTube where you Gavin Ty one. I've noticed.

Gavin Tye:

Gavin Ty one, but yeah. Do you know I did have and I mucked around with it and I lost Gavin Taiwan. So yeah. It's a bit silly. Yep.

Gavin Tye:

Yeah.

Mitchell Davis:

Oh, it's on that note, I registered like, I'm Mitch Dav everywhere. On YouTube, I had to be mitchdav. Is, which I'm fine with because that's like I've got that domain and all this sort of stuff. That's fine. But someone took it.

Mitchell Davis:

Like, someone took just Mitch Dev, like, a month before I went to go create my YouTube. And I was like, oh, I could have taken that years ago. Why didn't I do it? Even if you don't use it, just go like claim your name in all the spots. Stupid.

Gavin Tye:

I worked at a phone company ages ago, years ago. And the

Mitchell Davis:

You're just making stuff up now.

Gavin Tye:

Hey. It was Vodafone. It was Vodafone. And the numbers that I was giving prepaid phones was like, 0413555222. And there's all these numbers I could have kept.

Gavin Tye:

At least one of them that I could have kept and would have been an amazing phone number today. And it was just like, even my friends today have go, this number is like, 04666661. I'm like, fuck. Yeah. Anyway.

Mitchell Davis:

Yep. There's some good numbers out there. A business partner of mine, his number is just 04. And then, it's obviously I won't say the real number, but there's just, like, a bunch of combinations of the number 4 and 8.

Gavin Tye:

Yeah. Right.

Mitchell Davis:

So it just, like, it just flows really well. And, yeah, I I too I'm like because I I also worked in phones, and, I sold a bunch of those numbers too. And, yeah, I kind of wish I had some better numbers. I'm happy with the two numbers that I do have now, but, yeah, there's some good ones out there that are gone. They're probably worth a lot of money if you Oh, yeah.

Mitchell Davis:

They're premiering

Gavin Tye:

your numbers there. I, have, yet to be notified of that second number. We haven't crossed that friendship barrier yet,

Mitchell Davis:

but You're not in the personal phone yet. No. Let's try it. Yep. Yep.

Mitchell Davis:

Alright. See you, everyone. Bye.