Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
All Episodes

Latest Episodes

All Episodes
#36

36: The day we lost $97K

In this episode, Mitchell and Gavin talk through their best month yet in podcast downloads, Gavin’s rapid expansion into multiple podcasts, and the final lead-up to the Volunteering WA event — including Mitch’s mad dash to polish features and release a build in time. They also reflect on a tough week of stress, miscommunication, and their first big disagreement as co-founders, and how they worked through it. Plus, there’s a deep dive into why traditional digital lead generation is losing effectiveness — and how in-person events might be the comeback story.LinksSubscribe to the newsletter: sixsides.substack.comChaptersIn this episode, we cover:Celebrating the show’s best-ever month for downloadsGavin’s new podcast series, The Leap, and upcoming guestsPreparing for Volunteering WA, Founders Collective, and WorldShare’s Cambodia eventRecap video functionality and design tweaks before releaseShifting lead generation from digital back to in-personBuilding a business case for WorldShare and how it became a new playbookHoning the SixSides value prop in real sales conversationsReflecting on not getting the Ignite Ideas GrantThe emotional toll of juggling multiple businesses and responsibilitiesHow Mitch and Gavin handled their first real co-founder conflictBehind the scenes of Gavin’s push for video interviews and content strategyWhy AI-written cold emails are losing their edgeSEO vs LLM optimisation and what they’re doing for visibilityUsing SixSides as a live case study at Volunteering WAThe vision for helping regular businesses run community eventsWhat’s next for the product roadmap post-event seasonExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#35

35: Google Surprised Us: Our biggest product release yet

In this episode, we take you behind the scenes of our biggest product release yet. Mitch walks through all the new features in the SixSides mobile app — from private ratings and reviews to notifications, polished bottom sheets, and fully functional meeting bookings. Plus, Gavin shares early feedback from clients, how these new features landed us more leads, and how this update finally made the product feel “ready.”We also revisit our lofty $300K revenue goal for 2026, talk about why it might have been unrealistic, and how we’re now reverse-engineering a more sustainable growth plan (with a strong focus on structure, SEO, and freemium strategies).ChaptersIn this episode, we cover:Our biggest mobile app update yetNew features: private ratings, reviews, notes, and meeting bookingToast notifications and what makes them greatHow fast Google and Apple approved the app (and why that matters)Why Mitch feels like “day one” just startedReal client feedback from Volunteering WAHow the app helped close a new trial clientRevisiting our revenue goals and setting realistic expectationsThe power of reverse-engineering growth from outcomesBuilding the foundation for inbound and outbound salesWorldShare’s upcoming trial and what it means for usFreemium, SEO and creating scalable structureThe importance of habit-building (and avoiding burnout)Preparing for Volunteering WA’s big conferenceExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#34

34: Under promise, over deliver

In this episode, Mitchell and Gavin talk through the latest updates to the SixSides app, from new cryptography-powered notifications to a completely redesigned recap experience. They also chat about how they're using Founders Collective as a real-world case study to prove their hypothesis: events can build stronger communities when you encourage behaviour change.Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.LinksSubscribe to the newsletter: sixsides.substack.comChaptersIn this episode, we cover:The (slightly delayed) app release timeline and why it was worth the slipUsing cryptography to uniquely identify devices without tracking usersA technical deep dive into public/private keys and how they power notificationsThe brand new recap (formerly wrapped) feature and how Cursor helped build itWhy Mitchell needs fun tasks to stay motivated (and how Gavin enables that)Preparing for Volunteering WA and Laracon AU — and how we’re maximising the ROITurning Founders Collective into a test case for community-building featuresPlanning the next event with deliberate behaviour design to increase engagementSwitching to in-app RSVPs to cut frictionUpcoming features: meeting notes, job titles, ratings, and improved onboardingBuilding our sponsorship strategy the reverse way — community first, prospectus secondThe state of our sales pipeline and how to de-risk lead generationWhy being your own client is the best kind of product feedbackUpdates on the newsletter and upcoming Change Makers podcastExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#33

33: We're starting a podcast for lead generation

In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around their events platform.Plus, Mitchell gives a behind-the-scenes update on the SixSides app, including major mobile improvements, Android headaches, Liquid Glass drama, and the new onboarding checklist tied to the app’s points system. Gavin shares an inspiring story about his recent trail run, a LinkedIn post that resonated, and even hints at chasing Olympic torch dreams (yes, seriously).LinksNorth Meets South Web Podcast (episode 184): northmeetssouth.audioChaptersIn this episode, we cover:Why we’re starting new podcasts as part of our lead gen strategyThe plan for “Change Makers” and “The Leap” podcastsUsing Substack to grow our newsletter and reach new audiencesThe importance of giving before asking in content marketingGavin’s LinkedIn post that unexpectedly struck a chordThe trail run that nearly broke Gavin – and inspired MitchellMajor progress on the SixSides mobile app (Expo, Android, UI overhaul)Why Liquid Glass is both beautiful and frustratingA fresh new app dashboard with onboarding checklist and user pointsDesigner feedback on UX and future design aspirationsMichael Dyrynda’s podcast critique (and how we’re handling it)Wedding planning updates from MitchellGavin’s ongoing DealBuddi sales conversations and upcoming eventsExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#32

32: Prioritising our roadmap with upcoming events

In this episode, Mitch is mostly through being sick and is back in the office just in time for a hectic sprint. With two weeks until “tools down”, the guys talk through the looming deadlines, feature updates, and the challenge of staying productive while under the weather.Subscribe to our newsletter: https://sixsides.substack.com/Gavin’s been diving deep into community-building, launching a new newsletter and outlining a webinar series to build awareness and add value for SixSides users. He’s also floating ideas for a second podcast (or three) while Mitch focuses on getting the Android SDK upgraded and features locked in for Volunteering WA and Laracon AU.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Mitch’s recovery from a rough week of being sickWhy too much coffee after a break = disasterPreparing for Volunteering WA and Laracon AUGavin’s plan for building the SixSides communityStarting a Substack newsletter: Events Into GrowthLaunching a webinar series using StreamyardDiscussing the benefits of “community-led marketing”Thoughts on spinning up a second podcastUI/UX advice and upcoming design improvementsMichael’s progress on the dashboard and internal toolingSDK upgrades and feature priorities before eventsNew meeting features, star ratings, and private notesTrail running and training through the heatPlanning for podcast episodes over the Christmas breakChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides