Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
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Latest Episodes

All Episodes
#34

34: Under promise, over deliver

In this episode, Mitchell and Gavin talk through the latest updates to the SixSides app, from new cryptography-powered notifications to a completely redesigned recap experience. They also chat about how they're using Founders Collective as a real-world case study to prove their hypothesis: events can build stronger communities when you encourage behaviour change.Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.LinksSubscribe to the newsletter: sixsides.substack.comChaptersIn this episode, we cover:The (slightly delayed) app release timeline and why it was worth the slipUsing cryptography to uniquely identify devices without tracking usersA technical deep dive into public/private keys and how they power notificationsThe brand new recap (formerly wrapped) feature and how Cursor helped build itWhy Mitchell needs fun tasks to stay motivated (and how Gavin enables that)Preparing for Volunteering WA and Laracon AU — and how we’re maximising the ROITurning Founders Collective into a test case for community-building featuresPlanning the next event with deliberate behaviour design to increase engagementSwitching to in-app RSVPs to cut frictionUpcoming features: meeting notes, job titles, ratings, and improved onboardingBuilding our sponsorship strategy the reverse way — community first, prospectus secondThe state of our sales pipeline and how to de-risk lead generationWhy being your own client is the best kind of product feedbackUpdates on the newsletter and upcoming Change Makers podcastExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#33

33: We're starting a podcast for lead generation

In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around their events platform.Plus, Mitchell gives a behind-the-scenes update on the SixSides app, including major mobile improvements, Android headaches, Liquid Glass drama, and the new onboarding checklist tied to the app’s points system. Gavin shares an inspiring story about his recent trail run, a LinkedIn post that resonated, and even hints at chasing Olympic torch dreams (yes, seriously).LinksNorth Meets South Web Podcast (episode 184): northmeetssouth.audioChaptersIn this episode, we cover:Why we’re starting new podcasts as part of our lead gen strategyThe plan for “Change Makers” and “The Leap” podcastsUsing Substack to grow our newsletter and reach new audiencesThe importance of giving before asking in content marketingGavin’s LinkedIn post that unexpectedly struck a chordThe trail run that nearly broke Gavin – and inspired MitchellMajor progress on the SixSides mobile app (Expo, Android, UI overhaul)Why Liquid Glass is both beautiful and frustratingA fresh new app dashboard with onboarding checklist and user pointsDesigner feedback on UX and future design aspirationsMichael Dyrynda’s podcast critique (and how we’re handling it)Wedding planning updates from MitchellGavin’s ongoing DealBuddi sales conversations and upcoming eventsExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#32

32: Prioritising our roadmap with upcoming events

In this episode, Mitch is mostly through being sick and is back in the office just in time for a hectic sprint. With two weeks until “tools down”, the guys talk through the looming deadlines, feature updates, and the challenge of staying productive while under the weather.Subscribe to our newsletter: https://sixsides.substack.com/Gavin’s been diving deep into community-building, launching a new newsletter and outlining a webinar series to build awareness and add value for SixSides users. He’s also floating ideas for a second podcast (or three) while Mitch focuses on getting the Android SDK upgraded and features locked in for Volunteering WA and Laracon AU.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Mitch’s recovery from a rough week of being sickWhy too much coffee after a break = disasterPreparing for Volunteering WA and Laracon AUGavin’s plan for building the SixSides communityStarting a Substack newsletter: Events Into GrowthLaunching a webinar series using StreamyardDiscussing the benefits of “community-led marketing”Thoughts on spinning up a second podcastUI/UX advice and upcoming design improvementsMichael’s progress on the dashboard and internal toolingSDK upgrades and feature priorities before eventsNew meeting features, star ratings, and private notesTrail running and training through the heatPlanning for podcast episodes over the Christmas breakChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides
#31

31: A case study in building a strong community

In this episode, Mitch battles a cold while Gavin shares the huge success of the very first Founders Collective event, built on the SixSides platform. We dive into what went right, what could improve, and how the app held up in a real-world stress test.Subscribe to our newsletter: https://sixsides.substack.com/We also reflect on a sales call that felt like a slam dunk... until it wasn’t. There’s a lot of candid unpacking about what went wrong and what we’ll do differently next time. Plus, we chat about upcoming UI/UX design help, receiving our first real support email, and whether we should start planning for help desk software.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Mitch powering through the podcast while sickLaunching the first Founders Collective event in BrisbaneReal-world lessons from using SixSides live at an eventAndroid Expo upgrade blocking Play Store updatesiOS releases and stability during the eventFirst real support request: do we need a help desk now?Sales meeting that felt great... but fell throughLessons in sales process and emotional disciplineSales plan development and moving towards lead generation with ClayUI/UX designers joining to improve the appDecommissioning old infrastructure from Laracon AUThe question of raising money vs continuing to bootstrapExploring the Inductive.au program and investment readinessReflections on running two SaaS products at onceChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coFounders Collective: founderscollective.com.auConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: ourb2bsaasjourney
#30

30: Eating our own dog food with 100 founders watching

In this episode, we celebrate our 30th episode with a jam-packed update on everything happening across SixSides, Founders Collective, DealBuddi, and beyond. From shoutouts on LinkedIn and Stripe giving $1,500 in credits, to onboarding a Laravel legend to help build the dashboard – it’s been a huge week.Subscribe to our newsletter: https://sixsides.substack.com/Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at [email protected] you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Hitting 30 weeks of podcasting and what it means to usWhy email shoutouts are done (unless you’re Holly on LinkedIn)Feedback from PlanetPrice and our unofficial sponsorship 😆Stripe sponsoring our Founders Collective event with $1,500 in creditsHow Founders Collective blew past 100 RSVPsWhat we learned seeing a competitor's clunky UXMitch's perspective as the first-time event organiser using SixSidesMichael Dyrynda offering to help with dashboard devCEO/CTO titles and why they’re a bit awkwardOur call with a major charity and how culture alignment mattersLinkedIn outreach updates and what’s working (and what’s not)Why softly-softly lead gen is our approach with charities and associationsUsing SixSides as a living case study to win future customersThe broader vision for dashboards and future functionalitySales Market Fit strategy updates and deep lead gen thinkingGavin’s dad jokes and Mitch’s sarcastic energy peakingChapters:Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coFounders Collective: linkedin.comLaracon AU and Michael Dyrynda: laracon.auConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: ourb2bsaasjourney